Find your place within a cultural project

Music, theater, film, series… are you passionate about culture and want to make it your career? But how do you choose between producing concerts, shows, or films, supporting artists, working with audiences, or communication? Each of these careers matters in keeping works and culture alive.

With this bachelor, you will discover all of the cultural and creative industries, their workings and their environment, and acquire the knowledge and skills needed to run cultural projects before specializing in the 3rd year in production or communication.

This program includes mandatory work placement periods, in the form of internships or work-study, which will help you choose the specialization that suits you best.

With this bachelor, you could become a production or cultural project manager, communications officer, or audience development officer, for example. You can also choose to continue with a Master to specialize in cultural communication or in one of our 3 related fields: music, performing arts, or film & audiovisual!

Program Highlights:

  • Work-study is possible from the 2nd year of the Bachelor to apply the skills being acquired.
  • Real projects to carry out with the class: a concert, a young audiovisual creation prize, or a multidisciplinary event
  • Study trips every year, notably to London as part of the partnership with the LMA music school

88%

of Cultural and Creative Industries Bachelor students have a very favorable opinion of the school’s teaching
End-of-year survey 2022-2023

  • Acquiring fundamental knowledge related to the cultural and creative industries (CCI): knowledge and critical analysis of cultural productions, literary and artistic property law, knowledge and analysis of audiences, etc.
  • Acquiring the skills needed for the targeted certifications (production & mediation, or communication): learning the methodologies and tools to apply acquired knowledge, carrying out group projects and an individual end-of-program project to develop the ability to apply this knowledge to a given subject
  • Discovering the CCI sector and professional support for the student to choose a career direction and secure professional placements (internships and work-study) that will enrich their CV
  • Developing the student’s curiosity and ability to take on subjects they are passionate about, to nourish both their personal growth and their professional experience

Project-based learning

In addition to academic courses that allow students to dive into the world of cultural and creative industries, its disciplines, and its professions, this Bachelor focuses on putting knowledge into practice, with numerous workshops, seminars, visits, and events.

Among them, and in close collaboration with the professionals who will supervise them, students will lead a project rewarding young creators in the music or audiovisual sector: selecting artists and projects, organizing the prize, communication, etc.

Having acquired project methodology through these group experiences, each student will be able, supervised by a professional, to complete their own end-of-program project and present it to the certification jury. It will allow them to show that they have acquired all the skills required for certification, and also that they have been able to use them to showcase a project that matters to them.

The Bachelor lasts 3 years.

Number of in-class teaching hours and exams:

  • B1: 620 h
  • B2: 500 h
  • B3: 500 h

(Current-year schedule: the number of hours may vary slightly from year to year).

The program follows an alternating schedule from the 2nd year of the bachelor, allowing part-time and full-time professional placements (internships and/or work-study), which are mandatory to validate the program.

What careers are open after a CCI Bachelor?

Job placement rate:

86%

at 6 months
(2022 certification renewal survey)

Professionalization

The professionalization of students throughout the program is a priority. It takes the form of:

  • A program followed on an alternating schedule from the 2nd year of the Bachelor (as an internship or under a work-study contract), allowing immediate, daily application of the knowledge and skills acquired at school
  • Teaching delivered by professionals from culture and the creative industries to engage with the reality and current trends of the market.
  • A personalized professionalization pathway to discover all the professions related to the art market and build your own project in contact with professionals.
  • Whatever their program, students work on group or individual projects to put into practice the knowledge and skills they are acquiring. These projects are also an opportunity to learn to work in a team, build self-confidence, and tackle the fields and topics that interest them in a concrete way.

International Experience

The program has a strong international focus, thanks to:

  • A faculty that includes international speakers or speakers of foreign origin who bring their knowledge of international best practices
  • Professional English courses
  • The possibility of taking a semester of study at one of IESA’s partner universities or doing internships abroad to develop expertise or knowledge of a specific market
  • The presence of more than 25% international students at the school, fostering intercultural exchange and dialogue

Programme

Year 1

UE1- Contemporary Artistic and Cultural Disciplines

  • Contemporary Music
  • Cinema
  • Performing Arts
  • Visual Arts (20th/21st Century)
  • Aesthetics

UE2- Structures and Economic Challenges of the CCI

  • Cultural Policies in France, CCI Economics, and Economic Players
  • Production and Administration Courses - Employment Law / Legal Status / Invoices / Quotes / Contracts
  • Creative Rights Law

UE3- Communication and Marketing of Cultural Projects

  • Marketing Fundamentals
  • Communication Fundamentals
  • Business Game

UE4- Creative Workshops

  • Desktop Publishing (Photoshop, InDesign, Illustrator)
  • Scenography
  • Photography
  • Video

UE5- Professionalization

  • Applied English
  • Excel and Office Tools
  • Study trip to Berlin from April 22 to 25, 2025
  • Professional Development
  • Academic Coordination
  • Masterclass
  • Group Projects
  • MaMA Music & Convention Trip
  • Full-Scale Group Project
  • Exams and Defenses

Year 2

UE1- Contemporary Artistic Disciplines

  • Contemporary Music
  • History and Analysis of Performing Arts (20th/21st Century)
  • Moving Image Culture (Video Games, Animation)
  • Training in Critical Thinking
  • Journalistic Writing
  • Series

UE2- Structure and Economic Challenges of the CCI

  • Public and Private Funding of Cultural Nonprofit Organizations
  • Hiring in the cultural sector (intermittent status, artist status, salaries and contributions)

UE3- Communication and Digital Marketing

  • Digital marketing
  • Strategy, Social Media Campaigns, and Influence

UE4- Creative Workshops

  • Social Media - TikTok/Insta
  • Website & App / No Code
  • Podcast Workshop
  • Theater Workshop
  • Exhibition Workshop

UE5- Cultural Mediation

  • Cultural Mediation
  • Sociology of Culture

UE6- Professionalization/English

  • Professionalization + Meetings with Professionals
  • Group project "IESA Contemporary Music Prize"
  • Group project "Video Awards"
  • Cultural English
  • Study Trip to Liverpool - LMA
  • PGR Methodology (certification)

UE7A- Performing Arts & Music

  • Production Tools and Techniques (Management, Budgets, Ticketing, Planning, Accounting, Licenses)
  • Live Performance Stage Management: Professions, Technical Sheets, Show and Venue, Running Orders, Organizing an Indoor and Outdoor Event, Technical Vocabulary
  • Concert Technical Workshop
  • Stage Workshop

UE7B- Global Audiovisual & Media

  • Production and Directing Assistance
  • Stage Workshop
  • TV Production
  • Video Streaming

Our Alumni Share Their Stories

" The highly varied courses, shaped by professionals' input, confirmed the choice I had made, and the school’s work-study program helped me get to grips with my future career. "

Marie-Odile Pichon

Art market students

Certified Title

Title of Cultural Project Production Manager, NSF 323, 323s / Level 6 / Registered with the RNCP by order dated 10/01/2024 for a period of 2 years

Equivalences

In case of equivalence, whether through VAE and/or obtaining a skill block or an equivalent certification, it is up to the candidate to present this equivalence to the jury for validation.

Next steps

Certification pass rate:

95%

(2023 statistics)

A Campus in the Heart of Paris

Opened in fall 2025 a few steps from the Latin Quarter, LE DELTA, a brand-new campus in the heart of the 5th arrondissement, will host IESA arts&culture and four other schools: Paris School of Business, Penninghen, Atelier de Sèvres, and the Cours Florent.
Facilitating cross-school projects, it will include shared spaces (such as the 1,700 m2 landscaped garden) as well as spaces reserved for IESA: classrooms, an auditorium, a gallery…

  • IESA’s premises are accessible to people with disabilities.
  • The admission interview and the course of study can be adapted to the needs of the people concerned, who are therefore invited to state them as soon as they apply to the school.

How to Join the Program?

Entry into the 1st year is after earning the baccalauréat.

Parallel admissions into the 2nd or 3rd year are possible based on the application file, depending on academic background and personal project.

For admission into the 2nd year, applicants must have earned 60 ECTS credits in the targeted or a related field (culture, art, project management, communication, marketing, event management, etc.).

For admission into the 3rd year, applicants must hold a level 5 certification (2 years of post-secondary study), an equivalent degree (foreign degree, etc.), or have earned 120 ECTS credits in the targeted or a related field.

The admission file, built around the program’s skill blocks, helps position the applicant in order to validate their lateral admission request.

Program Cost:

  • 1st year: €8,300
  • 2nd year: €8,600
  • Direct / parallel admission into the 2nd year: €9,200
  • 3rd year: €8,900
  • Direct / parallel admission into the 3rd year: €9,500

Tuition fees: €150

Fees applicable for the 2025-2026 year, revisable each year.