Specialize in communication and marketing for cultural projects
Are you passionate about culture, contemporary creation, artists, artworks… and do you enjoy sharing knowledge, writing, and showcasing? The Bachelor in Cultural and Creative Industries – Cultural Communication is made for you. It prepares you to design and lead communication and marketing strategies suited to the challenges of the cultural sector and the expectations of today’s audiences.
The first two years offer gradual immersion in the major families of the cultural and creative industries: music, performing arts, audiovisual, film… You will discover how the sector operates and the careers in mediation, production, and communication, before choosing your specialization in the 3rd year.
In the 3rd year, you train in the professional practices of cultural communication and marketing: defining positioning, editorial strategies, media selection, digital campaigns, press partnerships, crisis communication, event or influencer marketing. Through teaching based on simulation and collaboration with cultural partners, you develop a genuine project culture applied to communication.
This career-oriented program opens up a wide variety of career paths: communications officer in a cultural institution, press officer, digital communications manager for a festival or media outlet, agency project manager, community manager, or cultural journalist.
Apply for the 1st Year Apply for the 2nd Year Apply for the 3rd Year
Key Information About the Bachelor
| Program | Bachelor Cultural Communication |
|---|---|
| Duration | 3 years |
| Admission | Baccalauréat for entry into the 1st year |
| Lateral Admission | Possible in the 2nd and 3rd years depending on profile |
| Start Date | September 2027 |
| Schedule | Professional program, work-study possible from the 2nd year |
| Certification | RNCP title no. 41107 - level 6 “Marketing and Communication Manager” |
| Fees 2026-2027 | €8,500 in the 1st year; €9,400 for B2 lateral admission; €9,700 for B3 lateral admission; €150 in tuition fees |
Why Choose the Bachelor in Cultural Communication?
Sector Culture
Understanding audiences, works, artists, and distribution venues is essential to communicating in culture.
The program provides solid reference points on music, performing arts, film, audiovisual, media, and visual arts.
Real Projects
Students work on business cases, creative workshops, and group projects.
They learn to produce content, structure a strategy, and defend a professional recommendation.
360° Communication
The program covers the key levers of cultural communication: press relations, social media, events, influence, and digital.
The goal is to choose the right messages, channels, and formats for the target audiences.
Support Recognized by Students
92% of students think the teachers are available and attentive.
Source: Toluna - Harris Interactive Survey - February 2025.
Professional Supervision
Courses, workshops, masterclasses, and meetings are led by professionals from the cultural and creative sector.
This support helps each student gradually build their professional project.
International outlook
Professional English courses, study trips, and experiences abroad open the program up to other cultural practices.
This dimension helps students better understand communication challenges in a globalized sector.
What Are the Goals of This Program?
The CCI Bachelor – Cultural Communication aims to train communicators fully versed in the specifics of the cultural and creative sectors. At the crossroads of communication, marketing, mediation, and brand strategy, the program develops transversal skills that make it possible to imagine, design, deploy, and manage communication projects suited to the challenges of the cultural industries.
Over the three years, students gain a dual mastery: that of the codes of communication in all its dimensions (press relations, digital, event, internal or external communication) and that of the realities of the cultural sector (legal framework, institutions, economics, trends). They are thus able to translate the specifics of an artistic project into clear, meaningful messages, and to develop effective outreach strategies for targeted audiences.
- Acquiring expertise in the cultural sectors to master the issues and communication methods around artistic productions, cultural institutions, and cultural businesses;
- Acquiring fundamental knowledge of management and brand strategy to develop and manage communication campaigns for cultural projects or organizations;
- Acquiring fundamental knowledge of literary and artistic property law
- Developing the ability to define and implement 360° communication campaigns combining press relations, events, and online operations
- Mastery of online marketing and communication tools (web, social media, etc.) aimed at winning over audiences.
What Skills Are Developed?
The Marketing and Communication Manager title aims at the acquisition of the following skills:
- Developing a marketing and communication strategy for a product or service (or a range of products or services)
- Deploying a marketing and communication action plan for a product or service (or a range of products or services)
- Managing the Performance of Marketing and Communication Actions
- Managing the Stakeholders of Marketing and Communication Projects
What is the Cultural Communication Bachelor program?
Year 1
UE1- Contemporary Artistic and Cultural Disciplines
- Contemporary Music
- Cinema
- Performing Arts
- Visual Arts (20th/21st Century)
- Aesthetics
UE2- Structures and Economic Challenges of the CCI
- Cultural Policies in France, CCI Economics, and Economic Players
- Production and Administration: Employment Law, Legal Status, Invoices, Quotes, Contracts
- Introduction to Creative Rights Law
UE3- Communication and Marketing of Cultural Projects
- Marketing Fundamentals
- Communication Fundamentals
- Business Game
UE4- Creative Workshops
- Graphic identity and visual identity
- Scenography
- Photography
- Video: Creating a Music Video
- Public Speaking
UE5- Professionalization
- Applied English
- Excel and Office Tools
- Study trip to Lyon & Marseille (April 2027)
- Professional Development
- Academic Coordination
- Masterclass
- Ecological Transition
Group Projects
- MaMA Music & Convention Trip
- Full-Scale Group Project
Exams and Oral Defenses
Year 2
UE1- Contemporary Artistic Disciplines
- Contemporary Music
- History and Analysis of Performing Arts (20th/21st Century)
- Moving Image Culture (Video Games, Animation)
- Training in Critical Thinking
- Series
UE2- Structure and Economic Challenges of the CCI
- Public and Private Funding of Cultural Nonprofit Organizations
- Administration in CCI Companies
UE3- Communication and Digital Marketing
- Digital marketing
- Strategy, Social Media Campaigns, and Influence
UE4- Creative Workshops
- Social Media - TikTok/Insta
- Developing a No-Code Website
- Podcast Workshop • Exhibition Workshop
- Creative Writing Workshop
UE5- Cultural Mediation
- Cultural Mediation
- Sociology of Culture
UE6- Professionalization/English
- Professionalization + Meetings with Professionals
- Group project "IESA Contemporary Music Prize"
- Group project "Video Awards"
- Cultural English
- Study trip to Brussels (December 2026)
- PGR Methodology (certification)
- Ecological Transition
UE7A- Performing Arts & Music
- Production Tools and Techniques (Management, Budgets, Ticketing, Planning, Accounting, Licenses)
- Live Performance Stage Management: Professions, Technical Sheets, Organizing an Event
- Concert Technical Workshop
- Theater Stage Workshop
UE7B- Global Audiovisual & Media
- Production and Directing Assistance
- Meetings with professionals / site visits
- TV Production
- Video Streaming
Exams and Oral Defenses
Year 3
Unit 1- Communication and Culture
- Information in the Age of Social Media and AI
- Fashion, Pop Culture, and Communication
- Economics and Development of Music Festivals
- Growth hacking & search
- Marketing Strategy
- Communication Plan and 360 Campaign
- Analytical Tools & Data
- Marketing studies
- Societal and Legal Issues for Businesses
- HR Management
- Financial Management
UE2- Communication Campaign 260
- Social media strategy for the CCIs
- Press and Public Relations Strategy
- Influence Strategy & Events
- Project Management
UE3- Content Creation Workshop
- DTP Workshop
- Creative AI Workshop
- Social Media Art Director
- Creative and Professional Writing Workshop
- Study trip to London (March 2027)
- Prompt engineering
- Video workshop
UE4- Professionalization / Professional English
- Professional Coaching
- Professional English
- 360 Communication Case Study
- Certified Title Coaching
- Cultural outings
- Ecological Transition
Exams and Oral Defenses
- Internship Defense / Exams
- Title Defense
How Are Students Assessed?
The assessment of the skills acquired during the CCI Bachelor – Cultural Communication is based on a balance between continuous assessment, semester reviews, and professional exams, in order to support students' growing expertise and prepare them for the final certification.
The exams cover the following four skill blocks:
- Block 1 - Developing a Marketing and Communication Strategy for a Product or Service (or a Range of Products or Services)
Professional simulations on a business development issue, the creation of a new product or service, and the definition of a marketing and communication strategy. - Block 2 - Deploying a Marketing and Communication Action Plan for a Product or Service (or a Range of Products or Services)
Professional simulations on developing a marketing and communication plan, selecting distributors and partners, designing content and communication materials, and managing social media. - Block 3 - Managing the Performance of Marketing and Communication Actions
Professional simulations on diagnosing customer experience and satisfaction, and evaluating the performance of marketing and communication actions. - Block 4 - Managing the Stakeholders of Marketing and Communication Projects
Case studies on coordinating a team, overseeing the quality of deliverables produced by creative teams, and developing team members' skills.
Skills block:
Obtaining the certification is conditional on validating all the skills blocks.
Each skill block can be accumulated toward the full certification.
Project-based learning
Project-based learning
The Cultural and Creative Industries Bachelor – Cultural Communication combines academic courses, hands-on simulations, and individualized support to train communicators able to thrive in the specific environments of the cultural and creative industries.
In addition to the foundational courses, which give students a solid grounding in the sector and help them understand the issues specific to cultural institutions, businesses, and productions, the teaching emphasizes experimentation.
Students take part in numerous workshops and seminars led by industry professionals, covering topics as varied as cultural brand strategy, content production, press relations, and digital tools. Visits, professional meetings, and events enrich this immersion in the real world.
Throughout the program, creative workshops let them explore the links between communication and artistic creation, while business cases carried out for partner institutions confront them with concrete issues. These projects, supervised by working professionals, offer the opportunity to develop professional answers to real needs.
Project methodology is gradually acquired through these group experiences and applied in the end-of-program project, which each student develops independently with the support of a professional tutor. Presented before a certification jury, this project is the culmination of the program, demonstrating both mastery of the expected skills and the ability to design an engaging, coherent cultural communication strategy.
Open Day: December 5
Open days let you discover the campus, meet the teams, ask your questions about the program, admissions, work-study, student projects and career opportunities.
It is also an opportunity to better understand the teaching approach of IESA arts&culture and the organization of these programs.
Work-study and professionalization
The Cultural Communication Bachelor can be completed as work-study from the 2nd year.
Periods in a professional organization, as internships or work-study, allow students to put courses into practice, build experience, and contribute to the validation of the program.
In work-study, fees may be covered in whole or in part by the company or a funding body.
What careers after a Cultural Communication Bachelor?
The Cultural Communication Bachelor prepares students for roles related to marketing, communication, public relations, events, mediation, and cultural project management.
Marketing and Communication Marketing and Communication Manager
Marketing and Communication Research Officer
Marketing and Communication Project Manager
Marketing and Communication Consultant
Digital Communication Digital Marketing Manager
Community manager
Public and Press Relations Public Relations Officer
Press Officer
Cultural Communication and Partnerships Cultural Communication Consultant
Cultural Partnerships Manager
Events and Cultural Programming Event Project Manager
Cultural Programming Officer
Cultural Mediation and Audiences Cultural Mediator
Mediation Officer
Certification
This bachelor prepares students for the level 6 RNCP title:
"Marketing and Communication Manager"
| Employment rate | 91% professional placement rate at 6 months for graduates (class of 2023). Latest placement rate published by France Compétences for RNCP title 41107. |
|---|---|
| Certification rate | 69.2% (Class of 2024) |
| RNCP Code | RNCP41107. |
Professional certification Marketing and Communication Manager from ESGCV - 75253547600325, NSF 312 / 320 / Level 6 / Registered with the RNCP under number 41107 by the Director General of France Compétences dated 07/18/2025 for a period of 3 years.
How to Apply to IESA?
Admission is based on an application file and an interview with the admissions committee
- 1. You find out about the school and its programs.
- 2. You apply to the school by filling out a form on the website.
- 3. We call you to schedule an admission interview
- 4. A few days after the interview, you receive your admissibility decision
Apply online for the 1st year Apply online for the 2nd year Apply online for the 3rd year
How Much Does the Program Cost?
For the 2026-2027 year, the fees are as follows:
| Year | Tuition |
|---|---|
| 1st year | 8 500 € |
| 2nd year - direct admission | 9 400 € |
| 3rd year - direct admission | 9 700 € |
| Tuition fees | 150 € |
Applicants can contact the admissions team to find out about:
- payment options
- funding options
- the conditions related to work-study
In work-study, program fees under a professionalization contract or an apprenticeship contract will be covered in full or in part by the employer or by a funding body (OPCO).
The Bachelor lasts 3 years.
Number of in-class teaching hours and exams:
- Bachelor 1: 598.5 h
- Bachelor 2: 588 h
- Bachelor 3: 543 h
Current-year schedule: the number of hours may vary slightly from year to year.
The program follows an alternating schedule from the 2nd year of the bachelor, allowing part-time and full-time professional placements (internships and/or work-study), which are mandatory to validate the program.
Initial prerequisite and work-study:
- Entry into the 1st year: Hold a level 4 certification, a baccalauréat, a DEAU, or an equivalent degree (foreign degree, etc.)
- Entry into the 2nd year: Hold a level 4 certification, a baccalauréat, a DEAU, or an equivalent degree (foreign degree, etc.) and have earned 60 ECTS credits in the field of communication, advertising, events, public relations, press relations, digital communication, or the cultural industries
- Entry into the 3rd year: Hold a level 5 certification, a Bac+2, or an equivalent degree (foreign degree, etc.), or have earned 120 ECTS credits, in the field of communication, advertising, events, public relations, press relations, digital communication…
Admission is based on the submission of an application file and an interview with the admissions committee.
Access timeframes: Admissions are open from October 2026 to August 2027 for the September 2027 intake. Applications are processed within 3 weeks maximum after receipt of the complete file. Enrollment is possible until the start date, subject to available places. By exception, enrollment is possible after the program start date, following review and verification of the learner’s ability to catch up on the learning already delivered, within a maximum of 1 month after the start of the program.
This program can be completed as work-study from the 2nd year. The program follows an alternating schedule, with internships and/or work-study at professional organizations. These placement periods are part of the program’s validation.
Certification pass rate (apprentices): 80% (2024)
Apprentice dropout rate at CFA ECAD during the 2024-2025 year: 2% (Class of 2025)
The program takes place at IESA on the LE DELTA campus (16 rue Claude Bernard, 75005 Paris) and at partner cultural venues.
IESA premises are accessible to people with disabilities. The admission interview and the course of study can be adapted to the needs of those concerned, who are therefore invited to express them as soon as they apply to the school. Contact: handicap@iesa.fr.
If you do not obtain the RNCP title, please note that if you have validated all the skills of a block, that skill block is yours permanently.
Equivalences: In the case of an equivalence, whether through VAE and/or the award of a skill block or an equivalent certification, it is up to the applicant to present this equivalence to the jury for validation.
Transfer options: No transfer options
Further study: This program awards a level 6 certified professional title and can be followed by a level 7 program such as the specialized Bac+5 programs at IESA arts&culture
- Master Cultural Communication Strategy
- Master in Music Management
- Master in Performing Arts Production and Distribution – Cours Florent
- Master in Audiovisual and Film Production and Distribution
- Master Marketing and Development of Cultural Institutions
- Master in Cultural Mediation and Audience Development
- MBA in Performing Arts Management & Entertainment