Bachelor in Cultural Production

What Skills Are Developed?

The Cultural Project Production Manager title aims at the acquisition of the following skills:

• Structure a cultural project
• Manage the administrative, financial, and contractual dimensions of a cultural project
• Carry out a cultural project
• Develop and deploy marketing and communication actions around a cultural project

What is the Cultural Production Bachelor program?

Year 1

UE1- Contemporary Artistic and Cultural Disciplines

• Contemporary Music
• Cinema
• Performing Arts
• Visual Arts (20th/21st Century)
• Aesthetics

UE2- Structures and Economic Challenges of the CCI

• Cultural Policies in France, CCI Economics, and Economic Players
• Production and Administration: Employment Law, Legal Status, Invoices, Quotes, Contracts
• Introduction to Creative Rights Law

UE3- Communication and Marketing of Cultural Projects

• Marketing Fundamentals
• Communication Fundamentals
• Business Game

UE4- Creative Workshops

• Graphic identity and visual identity
• Scenography
• Photography
• Video: Creating a Music Video
• Public Speaking

UE5- Professionalization

• Applied English
• Excel and Office Tools
• Study trip to Lyon & Marseille (April 2027)
• Professional Development
• Academic Coordination
• Masterclass
• Ecological Transition

Group Projects

• MaMA Music & Convention Trip
• Full-Scale Group Project
• Exams and Defenses

Exams and Oral Defenses

Year 2

UE1- Contemporary Artistic Disciplines

• Contemporary Music
• History and Analysis of Performing Arts (20th/21st Century)
• Moving Image Culture (Video Games, Animation)
• Training in Critical Thinking
• Series

UE2- Structure and Economic Challenges of the CCI

• Public and Private Funding of Cultural Nonprofit Organizations
• Administration in CCI Companies

UE3- Communication and Digital Marketing

• Digital marketing
• Strategy, Social Media Campaigns, and Influence

UE4- Creative Workshops

• Social Media - TikTok/Insta
• Developing a No-Code Website
• Podcast Workshop • Exhibition Workshop
• Creative Writing Workshop

UE5- Cultural Mediation

• Cultural Mediation
• Sociology of Culture

UE6- Professionalization/English

• Professionalization + Meetings with Professionals
• Group project "IESA Contemporary Music Prize"
• Group project "Video Awards"
• Cultural English
• Study trip to Brussels (December 2026)
• PGR Methodology (certification)
• Ecological Transition

UE7A- Performing Arts & Music

• Production Tools and Techniques (Management, Budgets, Ticketing, Planning, Accounting, Licenses)
• Live Performance Stage Management: Professions, Technical Sheets, Organizing an Event
• Concert Technical Workshop
• Theater Stage Workshop

UE7B- Global Audiovisual & Media

• Production and Directing Assistance
• Meetings with professionals / site visits
• TV Production
• Video Streaming

Exams and Oral Defenses

Year 3

UE1- Artistic and Cultural Innovations

• Non-European Music: Trends and Industry
• Circus Arts / Street Arts
• Site Visits

UE2- Funding and Management

• Public and Private Funding
• Crowdfunding Workshop
• Management: Music and Film

UE3- Communication and Creative Workshops

• Press Relations, Public Relations, and Events
• AI Workshop
• Written Communication
• Public Speaking Competition

UE4- Professionalization

• Music Publishing (Artists and Audiovisual Production)
• Study trip to London (March 2027)
• PGR Coaching
• Professional Development
• DVHSS
• Ecological Transition

UE5A - Film & Audiovisual Production Specialization

• AV Project Budget and Collective Agreements
• Workshop: Mediation and AV
• Professional English
• Audiovisual Contract Law
• Workshop: Making a Short Fiction Film

UE5B - Music / Performing Arts Specialization

• Distribution and Booking
• Workshop: Mediation and Music
• Professional English
• Contracts in Music and Performing Arts
• Workshop: Creating Audiovisual Content for Music Videos

Exams and Oral Defenses

How Are Students Assessed?

The assessments of the Cultural and Creative Industries Bachelor – Cultural Production are designed to support students' progressive skill development throughout the three years of the program. They combine continuous assessment, semester exams, and certification exams.

Continuous Assessment and Semester Exams
Each semester, students are assessed through individual or group work, oral presentations, project files, case studies, and simulations. These assessments make it possible to validate learning progressively, test the assimilation of theoretical and methodological content, and measure students' ability to apply their knowledge in a variety of contexts.

Continuous assessment recognizes students' involvement in workshops, group projects, professional courses, and critical reflection sessions. Semester exams consolidate the assessment, relying on written submissions, oral defenses, or knowledge tests.

Professional certification in the 3rd year
At the end of the program, students take the exams for the level 6 RNCP title "Cultural Project Production Manager". This certification is based on professional simulations drawn from a real or fictional cultural project, assessing mastery of the skills required in the sector.

The assessments are structured into four skill blocks, each corresponding to a set of concrete deliverables:

• Block 1 - Structuring a Cultural ProjectProfessional simulation (case study). Professional project as part of the conceptualization of a real or fictional cultural project.
• Block 2 - Managing the Administrative, Financial, and Contractual Dimensions of a Cultural ProjectCase study. Professional project as part of the conceptualization of a real or fictional cultural project.
• Block 3 - Implementing a Cultural Project
  Professional simulation (case study). Professional project as part of the conceptualization of a real or fictional cultural project.
• Block 4 - Developing and Deploying Marketing and Communication Actions Around a Cultural Project
  Professional simulation (case study). Professional project as part of the conceptualization of a real or fictional cultural project.

Each production is assessed against precise criteria defined by the framework: relevance of the analyses, consistency of the choices, compliance with professional constraints, and integration of regulatory, social, and environmental issues.

Final validation includes an oral defense of the professional project before a jury made up of cultural sector professionals. Accommodations are available for candidates with disabilities, in compliance with the framework set out in the certification standards.

Project-based learning

Thanks to project-based learning throughout the CCI Bachelor – Cultural Production, students benefit from an immersive approach based on hands-on practice, experimentation, and individualized support. The goal: to train professionals able to design, coordinate, and produce cultural projects in a variety of sectors, from music to performing arts, film, and events.

• Real-world projects

From the first year, students are involved in running real projects: organizing concerts, coordinating multidisciplinary events, producing audiovisual formats… They work in teams on every dimension of a cultural project: concept, programming, logistics, budget, communication.

• Workshops led by professionals

Speakers from the cultural and creative industries regularly lead practical workshops, case studies, or specialized modules. These sessions allow students to test what they have learned against the reality of the sector, experiment with different production formats, and expand their network.

• Individualized support

Each student is guided in developing their professional project: choice of specialization, career guidance, preparation for the final project and for entering the sector. Dedicated coaching, guidance, and professionalization sessions punctuate the program.

• Professional immersion

Internship periods are planned in the first year, with the option of switching to work-study from the second. This immersion in a company anchors skills in the real world, allows students to try out different work environments, and helps build a first meaningful experience.

• Study trips

Each year, a study trip is organized to a European cultural capital. This stay, both educational and professional, allows students to discover other approaches to production, visit major cultural institutions, and develop an international project culture.

This active, professionalizing teaching makes the Cultural and Creative Industries Bachelor – Cultural Production a solid springboard to careers in culture, whether in producing projects or in designing and strategically developing them.

Initial prerequisite and work-study:

• Entry into the 1st year: Hold a level 4 certification, a baccalauréat, a DEAU, or an equivalent degree (foreign degree, etc.)
• Entry into the 2nd year: Hold a level 4 certification, a baccalauréat, a DEAU, or an equivalent degree (foreign degree, etc.), and have earned 60 ECTS credits in the fields of culture, art, project management, communication, marketing, events, etc.
• Entry into the 3rd year: Hold a level 5 certification, a Bac+2, or an equivalent degree (foreign degree, etc.), or have earned 120 ECTS credits, in the fields of culture, art, project management, communication, marketing, events, etc.

Admission is based on the submission of an application file and an interview with the admissions committee.

Access timeframes: Admissions are open from October 2026 to August 2027 for a September 2027 start. Applications are processed within 3 weeks maximum after receipt of the complete file. Enrollment is possible until the start date, subject to available places.

By exception, enrollment is possible after the start date of the program, following review and verification of the learner’s ability to catch up on the learning already delivered, within a maximum of two months after the start of the program.

This program can be completed as work-study from the 2nd year. The program follows an alternating schedule, with internships and/or work-study at professional organizations. These placement periods are part of the program’s validation.

Certification pass rate (apprentices): 80% (class of 2025)
Apprentice dropout rate at CFA ECAD during the 2024-2025 year: 2% (Class of 2025)

The program takes place at IESA on the LE DELTA campus (16 rue Claude Bernard, 75005 Paris) and at partner cultural venues.

IESA premises are accessible to people with disabilities. The admission interview and the course of study can be adapted to the needs of those concerned, who are therefore invited to express them as soon as they apply to the school. Contact: handicap@iesa.fr.

If you do not obtain the RNCP title, please note that if you have validated all the skills of a block, that skill block is yours permanently.

Equivalences: In the case of an equivalence, whether through VAE and/or the award of a skill block or an equivalent certification, it is up to the applicant to present this equivalence to the jury for validation.

Transfer options: No transfer options

Further studies: This program awards a level 6 professional certified title and can be continued with a level 7 program such as the specialized Bac+5 programs at IESA arts&culture

• Master in Performing Arts Production and Distribution – Cours Florent
• Master in Audiovisual and Film Production and Distribution
• Master in Music Management
• Master Cultural Communication Strategy
• Master in Cultural Mediation and Audience Development
• MBA in Performing Arts Management & Entertainment