IESA arts&culture, aware of the importance of new technologies in professional practices in the cultural sector, has introduced into its Professional Master in Cultural Project Management (for students and adults changing careers) a "web culture" option that provides technical skills and real expertise in cultural communications.
Next Monday, September 2, marks the start of the academic year for students and continuing education trainees in the Professional Master in Cultural Project Management. They come together to follow the Web Culture option, a digital communications course applied to the cultural sector.
Web Culture Program
Because culture and communications no longer go without each other, this cultural communications program is a real asset on students' résumés! It proves that they have all the technical skills to carry out a digital communications plan successfully: mastery of a CMS such as Wordpress and the ability to create a dynamic website, knowledge of DTP and web software (Photoshop, Dreamweaver,…) and even a first approach to HTML5!
Students and continuing education trainees are then able, in the eyes of the profession, to manage the mediation and communications of a cultural project thanks to their expertise in print (creating their business card, a press kit, an exhibition catalog, etc.), web (building the project website, sending newsletters) and web marketing (SEO, media plan, community management). They can now build a contact base, keep it loyal and informed about the news of the institution they work for.
This option is therefore a plus for the Bac+5 cultural project management program and eases the integration of students and the career change of adults into these careers: