The meetings took place on April 28 at the Hôtel de Sully on the theme Audiences, Data and Digital Skills. On this occasion, 17 professionals came together to discuss their challenges and outlooks. More than 300 professional registrations were recorded to take part in this day of meetings.

IESA Meetings - [DIGITAL CORRESPONDENCES]

A communications lecturer at IESA arts&culture since 2013, Antoine Roland wanted to offer a project this year to 2nd-year students of the Master Heritage and Cultural Tourism.

This project was carried out throughout the school year and aimed to:

  • Raise students' awareness of a range of digital approaches in the heritage sector
  • Help them build their skills in organizing an event by sharing a set of methodologies for program design, logistics, and event promotion
  • Develop their professional networks and let them add an attractive reference for employers thanks to this event

To do so, the students carried out monitoring and wrote a summary paper in the 1st semester on a set of themes: augmented/virtual reality and mediation, mobile apps and the promotion of a region’s heritage, young audiences and digital mediation, Chinese social networks and French cultural institutions.

Based on these files, the students were then asked to design, from start to finish, a series of meetings for the 2nd semester. This allowed them to identify, implement, and coordinate all the actions needed to design and run an event.

"These round tables allowed us to test our research against the varied experience of the professionals, whom we warmly thank for their presence and enthusiasm!"

Max Debellegarde - Student

For the event programming, the students identified the themes that would be covered during these meetings, drew up a list of speakers to invite to take part in the event, and developed the approach techniques for these professionals as well as the materials used to run the various meetings.

For the logistics, the students listed all the needs for running the event (room, technical requirements, food), negotiated a budget with the administration of IESA arts&culture, divided up the various actions to be carried out, and coordinated with one another to complete these tasks.

Finally, regarding the communication of the event, the students worked on its visual identity by producing and adapting all the print and web materials needed for communication, coordinated with the administration of IESA arts&culture the communication actions to carry out, and actively took part in spreading the word about this event through their own networks.

What is your background, Antoine Roland / {CORRESPONDANCES DIGITALES]?

After studying at Sciences Po Lyon, I worked for 7 years in business strategy consulting. In 2012, I founded {CORRESPONDANCES DIGITALES], offering cultural institutions, universities, schools and cultural companies my consulting and training skills.

A communication expert passionate about the transformations brought by digital technology in the cultural sector, I am an associate professor in communication strategy at CELSA and teach at the École du Louvre and the Burgundy School of Business; I also lecture at ESSEC and at institutions abroad (notably in Shanghai).

Created in 2012, {CORRESPONDANCES DIGITALES] is an agency at the crossroads of the business, heritage and university worlds. For 6 years, the agency has trained and advised professionals in the cultural sector and higher education. It supports museums, monuments, archives, libraries, cultural companies, schools and universities in their communication, mediation and training projects related to digital technology.