Career prospects in heritage
The players in heritage promotion are the professionals who work to promote cultural tourism at a particular site, in a city, a département, or a region.
The Master in Heritage at IESA arts&culture provides access to various careers.
Director of Cultural Affairs
Working with the elected official in charge of a well-defined sector, the director of cultural affairs coordinates actions and resources in order to promote cultural events. This heritage enhancement professional handles the administrative and financial aspects of cultural projects. As part of their work, they prepare the budget and seek the public and private funding needed to organize events in order to promote cultural tourism in their locality.
Heritage Site Administrator
The heritage site administrator takes part in heritage enhancement, its conservation and its promotion to the public. Thus, the administrator of a historic monument handles its administrative and financial management. They are also responsible for defining a cultural policy aimed at diversifying the audience. This cultural tourism professional is also in charge of supervising the staff assigned to the site. As the first person responsible for welcoming the public, the heritage administrator may also handle activities and communication.
Heritage Outreach Officer
The heritage outreach officer works for a local authority. Their role consists in implementing the means necessary to develop cultural tourism in their locality. They may carry out awareness-raising actions among the population about their living environment. They are also responsible for designing relevant documentation on cultural heritage, for tourists as well as for the local population, especially young people. They may also offer training to tour guides and cultural mediators. The Master’s in Cultural Heritage Development at IESA arts&culture trains students for this career. Those selected through a competitive exam can then practice it.
Cultural Tourism Manager
The cultural tourism manager's main objective is to promote a territory through promotional operations, events such as festivals, or cultural tourist circuits. As part of their work, they take part in the studies of cultural projects and their implementation. With the agreement of local elected officials, they may decide on the renovation of certain sites, the creation of museums or the organization of cultural events. They draw up the specifications and seek funding.
Cultural Engineering Consultant
The cultural engineering consultant is responsible for safeguarding and enhancing the cultural heritage of a territory or local authority. Their profession applies in various sectors such as art centers, foundations, museums or cultural communication and marketing. They also provide their expertise in the design of leisure parks, the revaluation of cultural heritage or the development of museums.