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What was your background before IESA?
I entered the Bachelor in Cultural Productions and Mediation in 2011. After a degree in literature and communications, IESA introduced me to the cultural sector, in which I have always had a great deal of interest, and I then continued my studies in the Master in Heritage and Cultural Tourism. The very varied teaching, structured by professionals' input, confirmed the choice I had made, and the school’s work-study format helped me grasp my future career. Professional experiences during my studies (at the Château de Versailles, the Louvre, and in festival organization in particular) confronted me with the difficulties and realities of the profession, now allowing me to master, for example, processes, budgets, and specific communication tools.
Which program did you complete at IESA and why did you choose it?
I chose the Culture Careers program, which covered almost every aspect of the cultural sector: performing arts, museums and cultural institutions, film and music, and knowledge of the visual arts. I am passionate and extremely curious, which is required in culture, so why deprive myself of any of the artistic forms that exist? I gained a solid general culture and versatility from it, which are, in my opinion, essential for working in this field.
What Is Your Job Today?
I am a digital project manager and customer relations officer. That is on paper; in reality I wear several hats (prospecting, communications). I work at a start-up (GuestViews) that provides cultural and luxury venues with a tool for collecting and analyzing data on their physical visitors. The aim is to help them improve their loyalty strategy. In a start-up, you take on an enormous number of different tasks and in return you learn a lot. You are constantly training, which is very energizing. Since it is digital, I work on IT content, with layout tools among others, and need to know the media and their compliance with the IT systems used.
Concretely, I am responsible for following our service installation projects (web application and service) from A to Z, coordinating the different contacts on the project while following processes and making sure that in the end all participants are satisfied. After that, I make sure our services work and remain available to our clients to resolve problems or offer them deals. You have to master the whole chain in this position.
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Presentation of GuestViews
The GuestViews application takes the form of a digital guestbook and lets visitors to cultural institutions express themselves after their visit. The public is invited to speak up on a digital tablet, leaving a written memento (testimonial) and a visual one (choice of favorite work). By getting involved in the venue, visitors complete and finish their journey.
GuestViews' ambition is to bet on the potential of digital technology to better understand audiences. As a loyalty and communications tool, the GuestViews application collects, in addition to their reviews, qualified information about exhibition visitors: email, satisfaction, visitor profiles, lexical analysis, key figures… By analyzing this data, essential to understanding the public, the GuestViews team meets cultural institutions' desire to be as close as possible to their visitors' needs.