Do you want to become a public relations officer and learn more about this career? Here is all the key information about this profession in this article:
The duties of the public relations officer
Acting as an intermediary between the company and its customers, the public relations officer carries out various duties. This professional is in charge of promoting the brand to target audiences. Following the company’s communication strategy, they gather all information about the life of the organization, verify it, and select it. After identifying the target audience, they develop cultural communication campaigns and define the best tools for action. As part of their duties, the public relations officer may design events intended to raise the profile of the organization, establish partnerships, or organize conferences. In constant contact with the media, this professional writes press releases, press kits, and other newsletters.
What Skills Are Required to Become a Public Relations Officer?
To become a public relations officer, candidates must have a good general knowledge and a good understanding of the various media and institutional levers. This profession also requires marketing skills. Applicants must have a perfect command of computer tools and know the media world. Other qualities are sought in candidates for the position, notably good interpersonal ease, eloquence, great adaptability and open-mindedness.
What Training Is Needed to Become a Public Relations Officer?
This profession is accessible after various programs such as journalism, business or cultural communication. Students who want to enter this profession can enroll at IESA arts&culture. The institution offers different programs leading to this position after a Bac+3 or a Bac+5:
- Bachelor in Cultural Communication
Admission after high school - Master in Cultural Communication Strategy
Admission Bac+3
What types of companies hire a public relations officer?
The career of public relations officer is practiced both within a company and within a public administration. This professional can also work in a consulting agency specializing in public relations.
What career progression is there for a public relations officer?
After a few years in the role, the public relations officer can progress to communications manager or cultural marketing manager. They can also specialize in a specific area (in a certain type of medium such as advertising, for example).
What Is the Salary of a Public Relations Officer?
The salaries of a public relations officer vary depending on whether they work in a public or private organization, the size of the organization, and years of experience. At the start of their career, this professional earns between €35,000 and €45,000 per year. By contrast, an experienced public relations officer earns on average between €45,000 and €60,000 per year.