Acting as a mediator between a cultural organization and the public, the audience engagement officer is responsible for various duties.
Here is the key information for practicing this profession:
The Duties of an Audience Engagement Officer
Their duties mainly aim to broaden and retain new audiences by implementing cultural mediation, communication, and marketing actions. To do so, they rely on analysis of audiences, their expectations, and the attendance rates of cultural institutions. Among other things, this professional proposes a program (events and activities) in line with audience needs. This profession includes other responsibilities, notably implementing a policy for developing target audiences, putting in place a communication plan, and welcoming and informing audiences.
What Skills Are Required to Become an Audience Relations Officer?
To hold the position of audience relations officer, various technical skills are required, including a good knowledge of the art and cultural worlds, but also of audience types. This professional masters public policies related to culture, communication tools and team management techniques. Other abilities are necessary, notably great listening and analytical skills, creativity and great availability.
What Program to Become an Audience Officer?
To become an audience officer, the programs at IESA arts&culture provide various skills, notably in designing, implementing and running mediation actions. In addition, students holding this degree are able to incorporate mediation actions into cultural events or public policies. They also have the skills needed to identify a region’s resources in order to set up mediation actions. Several cultural mediation programs are offered with a specialization in sociocultural mediation:
- Bachelor in Sociocultural Mediation
Admission after high school - Bachelor in Cultural Production and Mediation
Admission after high school - Master in Cultural Mediation Policies
Admission after Bac+3
Do you believe culture is essential to the cohesion of our societies? The Bachelor in Cultural and Creative Industrieswill give you the fundamental knowledge and skills to develop innovative mediation policies. It will enable you to meet the social and economic needs of cultural organizations and institutions (local authorities, cultural institutions) and to take part in the empowerment, retention and broadening of audiences, in France and around the world. The Bachelor in Cultural and Creative Industries prepares you for the Master in Sociocultural Mediation Policies, which will let you bring your vision to life!
In Which Organizations Does an Audience Officer Work?
The audience officer profession is practiced in different kinds of organizations. Cultural associations and local authorities are among the recruiters. This professional also works within cultural institutions such as museums, cultural heritage institutes and organizations working in the performing arts sector.
What Career Progression for an Audience Officer?
Over the years, the audience officer can hold the positions of audience director, communications director or director of a cultural hub.