If you aspire to become a cultural tourism manager, it is recommended to join a school specializing in the art market, such as IESA arts&culture school. Here are the essential aspects to master to launch into this exciting profession:

What Is a Cultural Tourism Manager?

The cultural tourism manager’s job is to promote the heritage and culture of a given territory. Their goal is to promote cultural tourism , which is a revenue-generating activity for all economic players (shopkeepers, restaurants, hotels, farms, etc.), but also for local authorities through taxes.

The duties of the cultural tourism manager

To carry out the mission of promoting heritage, they advise elected officials and local tourism stakeholders on projects to develop tourism offerings. The cultural tourism manager may also take part in designing offerings to optimize the locality’s appeal through the showcasing of its heritage. They may be tasked with finding partners to fund cultural projects in the locality.

Career sheet: cultural tourism manager

What skills are required to become a cultural tourism manager?

The cultural tourism manager must have good general knowledge and perfect familiarity with the cultural sites of their region. Curiosity is also an asset for uncovering the particularities of the locality’s culture.

What Program Should You Take to Become a Cultural Tourism Manager?

IESA Master’s in Cultural Heritage program in work-study (Bac+5)

Different programs are available to students wishing to become a cultural tourism manager. IESA offers a Master’s in Cultural Heritage and Sustainable Tourism program in work-study or initial training. This curriculum allows students to specialize in development strategies for a cultural site or a cultural territory. The courses include designing cultural offerings related to the heritage of a local authority.

Thanks to work-study and the professionalization contract, students gain practical skills and professional experience to become cultural tourism managers. They learn to design cultural tourism products that support the economic development of the local authority concerned. Unlike university programs, this Specialized Master’s offers a teaching approach centered on professional practice.

The professional projects and internships included in the curriculum facilitate students' career entry into the professional world. This program is ideal for those who wish to change careers or specialize quickly in the cultural sector through applied studies and personalized support.

What Are the Workplaces of a Cultural Tourism Manager?

The cultural tourism manager works within a well-defined local authority. They can work for a municipality as well as a department or a region. They can also offer their services to various organizations such as tourist offices.

What Career Progression for a Cultural Tourism Manager?

The cultural tourism manager can cut their teeth in a municipality before joining larger authorities (department or region).

What Is the Salary of a Cultural Tourism Manager?

An entry-level cultural tourism manager earns a salary of about €2,000 per month. With experience, they can hope to earn a gross salary of €2,500 to €3,000.