The Content Manager is also known as Digital Content Manager or Editorial Manager. Here is everything you need to know about this career:
What does the job of content manager involve?
The goal of communication and digital marketing is to develop a coherent message in order to promote a cultural and artistic project. To bring a communication strategy to life and nourish it, it is essential to create quality content to hold the attention of a previously defined audience. Training in art history nurtures the creative mind needed for the uniqueness and impact of communication strategies. Many new talents today wish to work in this sector by offering their services as a Content Manager.
What Is the Role of the Content Manager?
The Content Manager’s role is to make sure that every piece of content published online meets the demands of digital usage. To do so, they work closely with web writers, community managers and graphic teams. Here are their main duties:
- Defining the strategy and the type of content to produce;
- Organizing the production of content for the web and social media;
- Publishing content, adapting its format to the various online platforms;
- Managing social media and publishing various advertising materials there;
- Writing articles and news briefs;
- Organizing the editorial calendar;
- Defining and monitoring performance indicators;
- Interacting with influencers and the press;
- Building effective relationship marketing.
The Skills Required to Work as a Content Manager
The services of a Content Manager are indispensable in carrying out a good digital strategy. This professional must have the following qualities:
- Good general knowledge and knowledge of art, art history and current developments in digital arts;
- Excellent writing quality;
- Good knowledge of the web;
- Mastery of writing for the web;
- Good foundations in marketing;
- Responsiveness and good adaptability;
- Organization to follow the production stages of projects
The Field of Practice of a Content Manager
This digital marketing professional most often works in communication and advertising agencies. Some companies and organizations working in the arts and culture may also need their services. The Content Manager can work as an employee. With experience, they can offer their services as a freelancer and work for several organizations at once.
Training programs to become a Content Manager in the arts and culture sectors
How to become a Content Manager? The candidate will need a Bac+3 or a Bac+5. To earn the required degree, they will have to join a specialized school such as IESA. The school offers several types of programs to help them reach their goals, including the Bachelor in Communication and Culture and the Master in Communication and Culture. To enter these programs, they must register for an admission session, then take a written test and an individual interview.
Bachelor in Communication and Culture Bac+ 3
This program is intended for baccalaureate holders. Studies last 3 years with a work-study option from the second year. The program leads to the level 6 title registered with the RNCP. It helps students acquire all the knowledge needed to work as a Content Manager (developing communication strategies, managing projects…).
Master in Communication and Culture Bac+5
This 2-year program is open with a bac+3. It is mainly aimed at professionalization. After these 2 years of study, the student will be able to manage a digital system, define technical solutions to web-related challenges, and deploy digital marketing and communication systems.
What Is the Salary of a Content Manager?
At the start of their career, a Content Manager can earn a salary of about €30,000 to €40,000 gross per year. Over time, they will earn an annual salary of about €45,000 up to €50,000 gross. Once they become an expert in their field, this professional’s salary can reach up to €70,000 gross per year.
What Career Progression Is There for a Content Manager?
A Content Manager can advance to Section Head. Otherwise, they can also aim for the position of Content Specialist, Webmarketing Manager, Social Media Manager, Community Manager, or Head of Content.