Cultural communication is a specific branch of communication with particular objectives and codes. This specialty allows you to work within cultural institutions, but also in the various organizations of the art and culture sector. Degrees and levels of study range from Bachelor/Licence to Master.
Who is a cultural communication program for?
Cultural communication is a specific field that can be pursued right after the Baccalaureate, but you can also move into this communication track during a path in higher education.
It appeals to profiles who want to work in the cultural or artistic sector on the production or sales side. Careers in cultural communication and marketing are oriented toward promoting events and projects, relations with the public, raising awareness of different causes or issues, etc.
It is possible to join a Bachelor’s or a Bachelor program in cultural communication after a first step at the 2-year postsecondary level in a Bachelor’s or a BTS in a related field, then at the Master level.
From the BTS in Communication to Culture
The BTS in Communication can be a good stepping stone toward cultural communication because it provides practical, precise instruction on the different types of communication. As a technical degree, it allows students to master various concrete skills (digital tools, desktop publishing) while getting to grips with the advertising and communication ecosystem in order to understand its circuits.
This program is not applied to the cultural field; however, the internship or work-study period can be completed in an organization in the sector. It is a first step toward cultural communication, which should then be reinforced by a specialization starting in the 3rd year of IESA’s Bachelor in Cultural Communication.
The 3-year Bachelor in Cultural and Creative Industries at IESA offers students a choice between two specializations starting in the 3rd year: cultural production and mediation or cultural communication.
Specializing in culture after a bachelor’s degree in information and communication
The bachelor’s degree in information and communication is a 3-year university degree that allows you to study the information circuit and its players from a more theoretical than practical point of view. It consists of courses that develop reflective abilities and provide substantial general knowledge. This degree is the first step in a long course of study that must be completed by a Master’s at a university or graduate school.
The BUT info-com is a three-year university Bachelor’s degree that focuses on the practical and professional side of communication and is taken within an IUT (university institute of technology). It provides working techniques and makes you operational within a communication department. It is intended for graduates to enter the workforce. With a good record, however, it is possible to choose to continue one’s studies.
Undergraduate university degrees do not train the same profiles but allow you to move toward cultural communication studies by joining a Master’s-level program (Bac+4 / Bac+5).
Bachelor’s degrees in Literature, Performing Arts, and Art History are also interesting foundations for future communicators in the cultural and artistic sector.
These degrees give access to the IESA Master’s in Cultural Communication Strategy
IESA: Higher School of Cultural Communication in Paris
IESA is the leading school for culture and cultural communication professions in France. It enables students to train for professions in the field at every stage of their program through programs that combine artistic culture and professional techniques.
IESA’s Bachelors and Masters programs welcome students eager to dive into the subject as early as possible: they are immersed in the professional world of culture and the arts from the first year, and benefit from specific arrangements throughout their program:
Work-study apprenticeship from the 2nd year
The professional and practical nature of IESA programs allows students to pursue their studies as work-study students from the second year of the Bachelor. They have an apprenticeship contract and split their time between their organization or company and the school. They thus gain employee status and their tuition fees are funded by the OPCOs, skills operators.
Meeting Cultural Communication Professionals
Thanks to its reputation and longevity, IESA has built a solid and extensive network among institutions, professionals and players in art and culture in general. Students benefit from privileged meetings and Masterclasses with IESA’s guests, according to different themes and specializations.
Higher Education and Career Plan: The Keys to Success in Cultural Communication
The programs are organized around immersive, professionalizing modules that let students dive into the heart of the sector’s issues and be actors in their own education: the workshops and numerous case studies carried out in groups are so many tangible experiences that let them discover through practice the many facets of their future professional life.
What Programs Lead to Working in Cultural Communication?
Bachelor Cultural Communication
At IESA arts&culture, the cultural communication program lets students grasp the issues of the sector. At the end of the program, they earn a Bac+3 degree. They are prepared to manage a cultural organization, run mediation actions and set up various cultural projects. They learn in particular to design print and web communication strategies and tools, seek sponsors and draw up a communication plan. All of this is put into practice during numerous internships.
They can then enter the job market if they wish or continue their studies by starting a Bac+5 in cultural communication.
Master in Cultural Communication
For Bac+3 holders, IESA arts&culture offers a Master in Cultural Communication Strategy based on the need to produce messages and content that reach audiences and targets. This two-year Bac+5 in cultural communication combines learning periods on communication fundamentals with periods of collective work, in partnership with an artist, on communication proposals around a given issue.
What Are the Careers in Cultural Communication?
At IESA, the school of cultural communication, teaching alternates between theory and practice, and by the end of their studies, graduates are able to carry out cultural projects and run a cultural communication strategy. They can work in various cultural communication professions: