Since the emergence of the Internet and of information and communication technologies, the digital revolution has continued to expand.
Today, digital touches many fields, including culture.
Digital in the Service of Culture
Sometimes seen as a threat, digital technology turns out to carry countless opportunities in many fields, including culture. Increasingly aware of digital, more and more institutions, associations, and cultural organizations are betting on the use of digital technologies in their activities, particularly in promoting heritage. Note that the impact of digital on heritage applies as much to the conservation of artworks and accessibility to culture as to the methods of cultural mediation. In terms of conservation, the contribution of digital is notably reflected in the digitization of works. For accessibility, digital culture is fostered by organizing virtual exhibitions or setting up digitized databases. Within museums and monuments, the use of new means of cultural mediation such as 3D or augmented reality is also observed. The integration of digital in the cultural sector has led to the emergence of new professions, notably community manager, web project manager, and digital manager. New technologies are thus one of the drivers of the development of the arts and culture.
Which programs lead to a good digital culture?
To access these new professions combining the cultural sector with technology, IESA arts&culture offers various programs. The school offers, among others, the Bachelor in Cultural Communication and the Master’s in Cultural Communication. This curriculum trains students in designing communication tools (web, print, video…), putting in place a communication plan, and developing a cultural communication and marketing strategy.
Train in Web Culture
For those who wish to train in Internet communication for the cultural and artistic sector, IESA arts&culture offers the Web Culture module. In 6 weeks full-time, this module gives learners the opportunity to become familiar with digital tools such as a simple website for a public audience. Participants also train in using digital communication tools and in managing communities on social networks.