Whether in cultural production, heritage enhancement, or cultural mediation, cultural communication is an essential tool.
An overview of the definition of this sector and the cultural communication programs offered by IESA arts&culture:
Definition of cultural communication
Whatever the field, communication is considered a tool of seduction, whose actions are intended to increase the number of consumers or the audience. In the cultural context, this tool aims to broaden the public. Among other things, cultural communication seeks to make an institution, an association, or a cultural organization and its activities known to as many people as possible. Cultural communication strategies make it possible to convey an image of the organization to a target group and to present its world and its objectives. To carry out cultural projects successfully (festivals, exhibitions, other events…), cultural communication proves essential insofar as it helps optimize their visibility.
Careers in cultural communication
To advance in the culture and communication sector, students can join IESA arts&culture. Based in Paris, this school specializing in culture careers and the art market offers different program tracks, notably communication and marketing for art and culture. After the Baccalaureate or with a 3-year postsecondary degree, students can acquire the necessary skills in this field by choosing the 3-year or 5-year postsecondary cultural communication degrees. Through this path, learners gain know-how in designing communication tools, setting up a communication plan or a sponsorship and partnership search strategy, or defining and developing cultural communication and marketing strategies.
At the end of this program, degree holders can pursue various career paths:
Programs for Working in Cultural Communication
To specialize further in cultural project management and especially in communication actions, IESA arts&culture, a higher education school in cultural communication, offers cultural communication programs for students:
The Bac+3 in cultural communication allows young students to learn the basics of cultural mediation and cultural communication. They can continue their studies by specializing and becoming experts with the Master in Cultural Communication. This program follows an alternating rhythm, whether in initial training or as part of a professionalization or apprenticeship contract.
The Bac+5 in work-study cultural communication aims, among other things, to strengthen learners' skills in developing communication strategies, mediation and marketing applied to managing event projects or running a venue or cultural policies.
This two-year program offers a pedagogy partly focused on carrying out concrete group projects based on company briefs. The goal is to teach students to implement a cultural communication strategy. A tailor-made professionalization pathway is also offered, allowing students to discover the cultural sector and improve their skills in a professional setting (internships and/or work-study contracts) to promote career entry after graduation.