The Place Rediscovered?
This will be the theme addressed in the 4th edition of the IESA arts&culture Meetings X {CORRESPONDANCES DIGITALES], on Tuesday, April 13, 2021 from 9:00 to 15:30 This webinar series is organized in collaboration with the Centre des monuments nationaux. On this occasion and in connection with our theme, the cultural institution will offer, following this series, an exclusive web tour (limited to 30 participants – full to date) of one of its monuments.
After a year of health crisis, the links between heritage sites, audiences and regions have been profoundly reshaped. This series of Meetings therefore looks back at how venues are preparing (or can prepare) to reopen their doors.
9:30 a.m. – 11 a.m.: MEETING 1: REGAINING A PHYSICAL EXPERIENCE OF THE PLACE THROUGH DIGITAL (LINK TO FOLLOW TO REGISTER).
After an unprecedented, complete shift online, the physical experience of the venue by audiences is likely to be profoundly transformed to find more materiality, humanity and sensoriality. Paradoxically, digital innovation could help enrich such physical experiences.
- Improving visitor comfort by better anticipating a heritage visit: the example of Affluences – Etienne Franchet, Business Development Manager, Affluences.
- Rethinking the visitor journey – Laetitia Pouilly, Data and Visitor Experience Officer, Musée d’Orsay.
- Reconnecting with the materiality of exhibited objects by encouraging a tactile approach: the example of the textile (3D) exhibition of the Musée d’ethnographie de l’Université de Bordeaux – Christophe Leynadier, Co-founder, Mihaly.
- Reconnecting with sensory mediation experiences: the Losonnante device in the exhibition on cartomancy – Gwenael Beuchet, Collections Officer, Playing Card Museum of Issy & Olivier Lebas, CEO, Losonnante.
- Museum of the future: toward a rebalancing of online and in situ cultural practices? – Alizée Doumerc, Co-founder, GuestViews.
11:15 a.m. – 12:45 p.m.: MEETING 2: TELLING THE STORY OF THE PLACE IN SERVICE OF ITS HERITAGE (LINK TO FOLLOW TO REGISTER).
The rediscovery of venues by local audiences will potentially be enriched by new initiatives that aim to offer new readings and new narratives to showcase their heritage riches. These initiatives could feed new approaches and new routes in heritage sites to encourage interaction, play and storytelling.
- Designing the storytelling of a heritage site: a new approach to sources and content, the example of the visitor trail at the Château de Vaux-le-Vicomte – Laurence Bagot, president, Narrative.
- Entering “into dialogue” with the history and works of a place: Dame Tholose takes you on a discovery of the Musée des Augustins – Elise Dumonteil, Development Director, Ask Mona.
- Offering a playful experience in a venue: the “Casa de Papel” escape game at the Monnaie de Paris – Morgane Le Geldron, sales manager, Monnaie de Paris.
- Developing an immersive experience: the virtual reality escape game of the Donjon de Rouen – Constance Castaing, Director of Mediation, Novelab.
- Making a region as attractive as a TV series: The Fontenautes, storytelling for the Pays de Fontenay-Vendée – Jérôme Fihey, Founder, The Ghost Crab.
14:00 – 15:30: PUTTING HERITAGE AT THE SERVICE OF THE REGION (LINK TO FOLLOW TO REGISTER).
After 6 months of closure, how is the return to cultural venues being prepared, and how does it upend their relationship with the local area? The loss of tourism revenue is forcing heritage institutions to put local stakeholders back at the center of their audience, co-production and outreach policies. What renewed collaborations are there to innovate with schools, universities, businesses and other local cultural venues? Can networking, collaboration or pooling among cultural institutions be seen as a major asset for reopening heritage sites after this long period of paralysis?
- Becoming a place that serves the region: the synergistic work of the MAC Lyon since the first lockdown – Françoise Lonardoni, head of the cultural department, Musée d’art contemporain de Lyon.
- Renewing relationships with companies by becoming a place of training and experimentation for them: the École pro of the Centre Pompidou – Julie Dessay-Gravier, head of the École pro, Public Engagement Department, Cultural Mediation Service, Centre Pompidou.
- Uniting heritage stakeholders across the country beyond differences in supervisory authorities: the Training Institute of the Center for National Monuments – Delphine Samsoen, human resources director, Center for National Monuments (to be confirmed).
- A new federating role for regional operators: the projects of the DRAC Nouvelle-Aquitaine – David Redon, cultural and regional action advisor, DRAC Nouvelle Aquitaine.
- Rethinking the attractiveness of cultural venues: breaking down the barriers between culture and tourism to focus on the visitor – Vincent Charlier, Val d’Oise Tourisme.
15:45 – 16:30: REMOTE GUIDED TOUR OF A SURPRISE CMN MONUMENT (LIMITED TO 30 SPOTS). FULL
