Isabelle Logeais, director of IESA Incub' at our new cultural innovation campus, presents her professional background, the creation of the incubator within the school and the startups incubated since January 2018.
Isabelle has also been a guest instructor in cultural patronage for our Master and Professional Master students for more than six years.
Startup presentation
Haphazart
Startup Presentation
HAPHAZART supports emerging artists through a distribution process promoting access to the Arts and Culture for all. It embodies the combination of three services: an online art gallery, a box with artistic and cultural content (personalized according to your tastes, interests and favorite places), as well as an online shop of products and accessories made by artists and designers, making it possible to develop an art that is "within reach".
How did you hear about the incubator?
As a former IESA student, I completed a professional program in the Art Market in 2014. Having received an invitation in October, I took part in the inauguration evening of IESA Incub'. My project being in the construction phase, I applied right afterward.
What does the incubator bring you?
Being a comprehensive structure, IESA Incub' offers 18 months of support including complete training in innovation and entrepreneurship. Moreover, being backed by experts and mentors, it allows me to structure my project and carry it out in a dynamic and concrete way.
What is the working rhythm with IESA Incub?
It is rich and intense! The schedule quickly becomes very busy between classes and the events offered: Museum connexions, SITEM… and conferences dedicated to cultural innovation.
Oystr
Startup Presentation
Our startup is a platform offering simple and fun access to cultural offerings.
How did you hear about the incubator?
We came to know the incubator through IESA, where Maxence completed an Art Market and Appraisal program. We contacted Boris Grebille, director of IESA arts&culture, to present our project to him, and he invited us to apply to join the incubator.
What does the incubator bring you?
IESA Incub' gives us entrepreneurial training as well as a quality network that supports us throughout the incubation.
What Is the Work Rhythm with IESA Incub'?
The program is very intensive (classes Monday to Friday all day) on top of personal work devoted to our project.
Museum of Clouds
Startup Presentation
The Museum of Clouds is a museum without walls, devoted to environmental sensitivity. It explores a phenomenon as complex as it is obvious as the air we breathe: the sky, the atmosphere. This museum of our time is nomadic and planetary. We offer an artistic program, which we support with the publication of objects and the sharing of knowledge combining climate sciences and the arts. We reach out to territories and companies to promote local resources and foster environmental responsibility by combining their natural heritage and their artistic heritage.
How did you hear about the incubator?
Thanks to a LinkedIn post by Isabelle Logeais about the creation of her incubator.
What does the incubator bring you?
From the first month, it gave me a considerable amount of information. No sooner had the Museum of Clouds set foot there than it rose to altitude, as if on a flying carpet.
What Is the Work Rhythm with IESA Incub'?
We are in training for the first three months and the content is impressively rich. We are immersed in the heart of innovation and reflection in the cultural sector. There is plenty to chew on. At the end of the first month, the broad outlines and first steps of a complete and structured action begin to take shape. There are still 17 months to go…
IESA arts&culture is the international school for the art market and cultural professions. It has existed for 32 years and is recognized by the Ministry of Culture. IESA arts&culture is part of the Studialis - Galiléo Global School group (1st European training group and 3rd worldwide).
IESA inaugurated its Cultural Innovation Campus on October 19… In the heart of Paris, in the 11th arrondissement, on rue Oberkampf, this venue now brings together all of the school’s programs, the applied research centers (made up of the Africa, Latin America, Asia and Europe departments), but also an Art Gallery, a beautiful auditorium and our Incubator - "Cultural Entrepreneurship Accelerator" - IESA Incub', which I run.
In April 2017, together with Boris Grebille (Director of IESA arts&culture), we decided to launch an incubator specializing in cultural entrepreneurship. We worked for 5 months on the incubator’s philosophy and vision, drawing on the expertise of our friendly and professional network (most of whose members sit on our Selection & Steering Committee: CDC, MEDEF, McGarryBowen, Alto Avocats) in order to create a tailor-made tool for cultural entrepreneurship startups.
IESA Incub' offers a unique setting with an 18-month incubation for our startups. A mid-course fundraising round and "tailor-made" monthly support from our Selection and Steering Committee in the form of mentoring. Our development model is Anglo-Saxon, meaning the selector, mentor and sponsors are one and the same! We are also working to develop intrapreneurship with large groups in order to meet the needs of these large companies' business units.
A free, certified three-month program on innovation and cultural entrepreneurship, a business address and a friendly co-working space within the school, six months of free legal support with our partner Alto avocats, and developers for each startup through a partnership with Hetic (the web school that is part of the Group).
How are incubatees selected?
Startups apply through our IESA Incub' website. Our Selection Committee met last December 20 to select the first three startups, which have been incubated since January 8, 2018.
The supportive members of our Committee who sit alongside me are:
- Harry Allouche and Giovanna Nino of ALTO Avocats, our legal partner
- Frédéric Boudet, managing director France of Mcgarrybowen, digital communication partner
- Tygenia Saustier, founder of Agence Kalima RP, our press relations partner
- Nicolas Orsini and Philippe Tilly, director of the Innovation Department and cultural entrepreneurship project officer at the Ministry of Culture
- Romain Vidal, Head of the Technology Transfer Department of the Île-de-France Region
- Patrick Schmitt, innovation director at MEDEF
- Maud Franca, deputy director of digital and the PIA at the Caisse des dépôts (CDC)
- Benjamin Wattinne, founder of Sowefund (Seed Fund)
- Régine Djalo, training engineer at IESA in charge of the incubator’s training
- Anissa Abdellatif, head of programs at IESA
- Boris Grebille, Director of IESA arts&culture
Three startups were selected in fields as varied as heritage via a geolocation platform for your next outings (Oystr), promoting emerging artists via an online Art gallery (Haphazart) and Art & the Environment (Museum of Clouds).
Applications for the incubator open every 9 months.
How do you work with the incubatees?
I hold several weekly check-ins with our startups, and a working meeting with their sponsors is scheduled every three weeks.
Our startups are currently following, at our Cultural Innovation Campus, a "tailor-made" certified program on innovation & cultural entrepreneurship through the end of March with a fairly dense curriculum: sociology of innovation, pitching, innovation & law, effectuation, design & design thinking, culture hackathon, creativity techniques, IT acculturation, blockchain & culture, data & culture, agile methods, etc.
What does the IESA incubator involve?
International development is our priority. I will be in Senegal in early March to announce the upcoming launch of IESA Incub' Dakar at the ISM’s Madiba Leadership Institute in Dakar.
As part of this upcoming trip to Dakar, IESA Incub' is a partner of the "Africa Is Calling You" platform & event. IESA Incub' and the Africa department of IESA arts&culture will take part in the cultural part of AICY that we will set up with the various artists scheduled over the three days of Monday, March 5, Thursday, March 8 and Saturday, March 10:
- #Challenge: Monday, March 5, 10:30>17:30 => Job&Startuppers <> Mentors Meeting + Elevator pitch (> ISM)
- #Talkshowroom: Thursday, March 8, 16:00>23:00 => AfterWork > 17:00: "Leadership - Entrepreneurship - Employability for Women" DJ + Talk + Awards + Live Painting + job dating + mentor dating + Acoustic Set: Fabien Le Longuet (Maria Siga) + Illustration Performance: Sam Son Ghaoui + ethical fashion show + Cocktail dinner (Tallent 2 Africa, Marina Sow > Pullman Teranga)
- #Forum: afternoon => Conferences on Agriculture, Technology, Research and Development (IRD Solutions Weekend). #Awards: evening => Primetime evening for the bootcampers and prize ceremony for the three winners + one audience-vote winner (CJD – HUB AFRICA - Forum de St Louis > Quai des Arts)
We also plan to develop other incubators internationally in the coming months, notably in Shanghai and Rio.
At the initiative of some members of our Selection & Steering Committee, IESA Incub' and its startups will be present this year at the "Entrepreneurship for Culture" Forum (Ministry of Culture), Vivatech (Île-de-France Region / Kalima RP) and the Medef Summer University.
What is your professional background?
After a DEA (Art History & Economics - Management) at Paris I Panthéon-Sorbonne and early professional experience at financial communication agencies (Synelog, IPS), in early 1996 I created my own position as partnerships manager at the CNDP within the Programming & Publishing Department (National Center for Educational Documentation - Ministry of National Education), convinced that companies had to be good corporate citizens and thus become partners of national education through the CNDP’s scientific TV productions or publications.
In 2000, I decided to go independent as a consultant in cultural sponsorship and partnerships. The CNDP became - under the impetus of Claude Mollard - the SCEREN, and I worked notably on the Arts in Schools program.
I was lucky to meet wonderful people and work with magnificent institutions on beautiful projects such as Ateliers d’Art de France for four editions of the International Film Festival on Clay & Glass (FIFAV), 2 Contemporary Art biennials for Le FRAC Languedoc-Roussillon (La dégelée Rabelais & Casanova Forever), the 20th anniversary of Le Quartier Contemporary Art Center in Quimper, an exhibition on "Holocaust Survivors" for UNESCO in Paris and the UN in Geneva, Cap Digital for two editions of "Futur en Seine", MuséoMix, the MUMO (Mobile Museum), the foresight project "Our Life 21" for COP 21…