IESA gives you the chance to win a year of tuition fees by taking part in a unique educational challenge, designed in partnership with the Muséum national d’Histoire naturelle.
Are you passionate about culture and want to make a decisive contribution to the development of institutions and organizations in this sector? Do you want to promote creation and develop concrete, ambitious cultural projects?
The Master in Marketing and Development of Cultural Institutions is made for you!
This challenge is a case study, like those you might encounter during the program. If your proposal stands out, you can join our Master with a year of tuition fees offered.
The pitch
Every year, the Muséum national d’Histoire naturelle transforms the Jardin des Plantes into a fairy-tale universe, blending science and immersive scenography through illuminated night trails.
After the success of previous editions ("Species on the Verge of Illumination," "Ocean on the Verge of Illumination"…), the Muséum seeks to keep innovating by offering a new experience.
You are the one who will design it!
To take up this challenge, you must therefore propose an innovative, creative, and well-constructed concept. It is a professional simulation, an exercise in designing a cultural project. Your file must contain three elements:
- The cultural proposal: design an immersive and innovative experience that combines science, enchantment, and public engagement.
- The marketing/communication plan: develop a powerful strategy to draw crowds.
- The provisional budget: estimate the budget needed for the different actions you propose.
How does it work?
Before getting started, we need to make sure that you are eligible for the Master in Marketing and Development of Cultural Institutions.
You can apply by sending to challenge-museum@iesa.fr before April 21, 2025:
- Your CV
- Your cover letter
- A certificate of enrollment in a program leading to a BAC+3-equivalent degree, or an already validated degree at a minimum of Bac+3 level
If you are selected·, you will receive a Challenge Pack containing the information you need to prepare a response file that will be evaluated by a panel of professionals. You will have until Monday, June 2 to send it back.
The prize: one year of tuition free in our Master in Marketing and Development of Cultural Institutions.
Your turn to play. This challenge is a unique opportunity to imagine a cultural proposal! Your idea could inspire future projects led by the Muséum teams…