Chroma Extravaganza
Reviving the idea of instinctive luxury of "Extravaganza" through colors aka "Chroma"
In 2023, a new post-pandemic era, we have all had enough of lockdowns and the prevention rules caused by epidemics. A new norm dominates aesthetic diversity: everything looks alike in Western society. Fashion ads are filled with clean achromatic looks, phone app icons are flattened and simplified, interior decoration blogs chant the "less is more" approach to decorating our homes. In recent years, we have seen too many minimalist visuals; we thirst for visual impact to spice up our lives!
In this final-year project created by three IESA MBA in Contemporary Arts Management students and supervised by their professor Fabienne Bideaud, multidisciplinary works by Latin American artists based in Europe will be presented.
Through this exhibition, the team wishes to revive the idea of the instinctive luxury of "Extravaganza" through colors, a.k.a. "Chroma", in order to remind the public of the pure pleasure of opulence.
The project notably aims to:
Interpret - the unique expression of the artists' colors and their symbolism,
Create synergies - by juxtaposing diverse styles, cultures, and media,
Explore - the strangeness of aesthetic possibilities
Color ✕ Extravagance
By combining color and extravagance, we aim to blend cultures and media to generate new interpretations; by mixing colors to create new colors.
According to color theories, there are pairs of complementary colors and combinations of analogous colors that are scientifically proven. With the exhibition, the public is invited to decide for themselves whether the combinations are harmonious, pleasant, or ugly, but never whether they are good or bad.
Latin America ✕ Europe Color Extravaganza
We want to create an immersive experience through different art forms and media. This experience focuses on Latin American artists all based in Europe. It aims to develop the reach and heritage between European culture and Latin American culture, and to highlight the differences in taste and in approaches to aesthetics.
Fashion ✕ Art ✕ Photography
This exhibition project aims to provoke an instinctive reaction to different mix-and-match combinations of multidisciplinary works. It seeks a spectrum of direct, emotional responses that echo the nature of the artist and, at the same time, the essence of the project. How color and extravagance take shape through different media and formats.
Chroma Extravaganza will take place from February 17 to 19, 2023 at 5 Rue de Medicis, 75006 Paris
Curator - John Chuenhon LAU, Marketing Manager - Sofía SAAB, Production Director - Glorius Pradeep VIJAYANATHAN
*Contacts:
Website - www.ChromaExtravaganza.comEmail - ChromaExtravaganza@gmail.comTel: +33 (0)6 65 33 74 04
Instagram - chroma_extravaganza https://bit.ly/3WzEWBRFacebook - chromaextravaganza https://bit.ly/3DZODlNLinkedIn - Chroma Extravaganza https://bit.ly/3E1dwh6YouTube - Chroma Extravaganza https://bit.ly/3fCJas0Fundraiser: https://bit.ly/3zMQjN5
Contribute 50 € and receive a free curatorial tour of the exhibition
John Chuenhon LAU Hong Kong designer, conservation, administration, finance
Has worked as a tailor, fashion designer and eCommerce delegate. John is eager to explore more fields in art and luxury. After studying visual communication in Hong Kong, he went on to pursue a master’s in fashion design in Milan, followed by a workshop internship in Stockholm. He is now pursuing the MBA in Art & Luxury Management in Paris.
John is interested in colors, particularly color combinations. He works with color in graphic design and fashion. In this MBA project, he wants to explore the meaning of this fascinating element further and take it to another level in his future work.
Glorius Pradeep VIJAYANATHAN, Sri Lankan fashion designer, Mediation & Production.
An aspiring fashion designer and product developer, he is looking for an opportunity to broaden his fashion career by joining a fashion design or textile development agency focused on innovation, while gaining global exposure and experience. Glorius thrives in an environment where he can work flexibly in collaborative teams as well as independently to meet company and client portfolio deadlines while pursuing personal goals to advance his skills in the industry.
Sofia SAAB, Venezuelan publicist, Marketing & Production.
Having studied advertising and public relations in Madrid and passionate about jewelry design, Sofia is currently completing her MBA in Art & Luxury Management to deepen her knowledge of the luxury industry.
Constantly looking for new projects, she is motivated by new challenges and curious about the craftsmanship and stories hidden behind fashion and art pieces. In this exhibition, she wants to learn more about the techniques used by each of the artists, in order to discover a new level of uniqueness and originality.