Clara Bismuth:
When Deepfakes Take Over Art
"A photograph of the Pope in a Balenciaga puffer jacket, a new Beatles song, a scientific article generated by a chatbot, or an interview with a resurrected Dalida: welcome to the synthetic decade.
Since ChatGPT was launched in open access, distorting reality seems to have become our new favorite pastime. Deepfakes, those digital counterfeits that imitate reality with a high degree of realism, are now taking over (after politics and pornography) our popular cultures, our entertainment, and art.
This technology, as fascinating as it is worrying, confronts us with complex dilemmas. How can we preserve trust in a world where content can be falsified at will?
How can we stimulate creativity without tainting the authenticity of artists? How can we master a tool that surpasses us?Today, art is facing one of the greatest transformations of its time, requiring our attention, our enthusiasm and our vigilance so as not to lose our footing. "
Clara Bismuth, a former IESA student in the furniture and art object bachelor, publishes "Les deepfakes" with Le Publieur. This book deals with the development of AI and deepfakes, which is upending artistic creation and culture. This subject has been very trendy since the launch of ChatGPT and the many generative AI platforms.
The book can be ordered from all traditional bookstores (Fnac, Amazon, etc.) or as an e-book.
A lifelong enthusiast of music, film and theater, Clara Bismuth spent three years at the Cours Florent, another school in the Galileo group, where she nurtured her passion for texts and the stage. Her insatiable curiosity led her to pursue a Bachelor in furniture and art object expertise before earning a master’s degree in cultural communication at IESA.
She then continued her studies in marketing and communication at the Institut des Mines d’Alès and then at Celsa, the École des hautes études en sciences de l’information et de la communication. It was there that her passion for new technologies and their impact on our societies was born. For her final thesis, she became interested in deepfakes and the dizzying repercussions of artificial intelligence on the world of art and culture. Passionate about the subject, she shares her reflections in this first book, soberly titled: "Synthetic Media: When Deepfakes Take Over Art".
Alongside her studies, Clara Bismuth accumulated professional contributions, whether in an art gallery specializing in Street Art, as a music album reviewer for the Qobuz platform, as a project officer at the Institut National de l’Audiovisuel, or as a DVD and VOD production assistant at StudioCanal.
These rich and varied experiences also fueled her reflection on the relationship between art, creation and artificial intelligence.
