This year, students from IESA art&culture and IESA multimédia are working together on a major event of the European contemporary art market, the Art Paris fair. Exhibition curation, VIP relations, production of promotional videos: multiple actions that make the students full-fledged participants in the fair.
As every year, the IESA Group is a partner of Art Paris and as such several students from the Art Market and Careers in Culture departments are placed as interns in the Communication, Exhibitor Relations, VIP and General Curation departments to take part in organizing this major contemporary art fair. An exceptional professional experience that they can later showcase to enter the art market sector!
New this year: Valentine Lecêtre, director of the fair, and Catherine Vauselle, director of communication and partnerships at Art Paris, as well as IESA’s academic team, wanted our students to also get involved ahead of the fair to produce promotional videos and bring their own perspective on contemporary art in Paris.
Student Video Project “A Look at Contemporary Art”
Students in the 2nd-cycle Program in Cultural Communication and Financing conducted interviews with prominent figures under the guidance of their professor Eva Garraud. On February 25, the lobby of IESA multimédia was thus transformed into a TV set! The goal was to gather professionals' views on contemporary art in Paris. Divided into 7 groups, the 56 careers-in-culture students worked on producing an interview: defining the questions, inviting the guests, video production and editing, an excellent practical case for applying the skills developed during the course “Screenwriting and Filming”. The people interviewed agreed to take part in the interviews, and we thank them.
Beyond the Walls: Arts&Culture and Multimedia Students Work Together
In parallel, Camille Lobbe and Marion Beyrand, students in the 2nd-cycle Program in Marketing and Distribution of Contemporary Art and Marie Eichelbrenner, a student in the 3rd-Cycle Professional Program in Art Market, also launched into this video project “A Look at Contemporary Art in Paris” in collaboration with students in the Bachelor in Digital Publishing and Communication Project Management at IESA multimédia, the first multimedia school in Paris.
Their mission? To create a short film on this subject showcasing dedicated places, professionals and movements in the capital. An ambitious project that, for the first time, had students from the 2 schools work together and pool their respective skills in artistic project communication and video production. Camille, Marion and Marie, in charge of project management and the video synopsis, therefore teamed up with 6 students from IESA multimédia, Christa Valtcheva, Amandine Le Roy, Constance Henrot-Tardivier, Valentin Lamy, Alexis Larcher and Alexandre Léger, who were responsible for the direction, framing and editing of the video.
“My 8 adventurers of the image,” as Eva Garraud, who oversaw this shoot, likes to call them, thrilled by this project, formed “Chouette Production,” the ideal agency: “After a few days of shaping, rewriting and exchanges, cameras in hand, our video globetrotters, serious, curious, intelligent and creative, traveled all over Greater Paris: Palais de Tokyo, Saint-Denis, Grand Palais, Le Cube… street art, auctions, galleries… interviews, days, nights and early mornings in the service of the image!” And so “Au-delà des Murs: Regard sur l’art contemporain à Paris” (Beyond the Walls: A Look at Contemporary Art in Paris) was born.
Art Paris Art Fair 2013
From March 28 to April 1, 2013, ART PARIS ART FAIR hosts 144 galleries from 20 countries under the nave of the Grand Palais. A spring rendezvous for modern and contemporary art, ART PARIS ART FAIR asserts its singular identity as a European fair oriented toward promoting the scenes of the East (Central and Eastern Europe, the Middle East and Asia) and, for the first time, honors a country by inviting Russia.
> Meet IESA art&culture students at Art Paris starting with the opening on March 27 at 18:00 at the Grand Palais
