For the second consecutive year, the World African Culture Day was held at the Cultural Innovation Campus. On this occasion, MBA students in Performing Arts Management and in Arts and Luxury Management organized the African-themed fashion show for the ASRENS association, whose mission is to promote schooling for disadvantaged children and enable them to study in good conditions.
Our MBA Performing Arts Management student, Lisa Kelesidou, looks back on this wonderful experience.
What did your participation in JMCA involve?
My participation in JMCA day consisted of organizing a fashion show in partnership with ASRENS and EHESS. I focused more specifically on production management (production manager). I coordinated the 3 teams responsible for the smooth running of the event (artistic, production, and communication) and ensured that tasks were completed within the allotted time.
What did this experience bring you during your studies?
It was an entirely formative experience, as it put us in direct contact with both the nonprofit and artistic worlds. Supervised by our professor, we touched on every aspect of event organization. Thanks to this practice, our group became closer and our professional network expanded. I would like to thank IESA arts&culture for offering us the opportunity to get involved in such a stimulating and enriching project.