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Interview with Bérénice Haëntjens, former Cultural Communication Bachelor student
Beneath the airy glass roof of the Grand Palais, the 15th edition of ART PARIS ART FAIR took place at the end of March 2013.

IESA enabled about ten students from the art market program and the cultural careers program to work within the team and take part in organizing this unmissable event of the modern and contemporary art world of the 20th to 21st centuries.

Depending on our affinities and profiles, we were able to choose different teams (communication, Press, VIP).

For my part, I took care of the "VIP" guests invited to this event. With my team, we worked both outside and inside the Nave; trust quickly built up in the face of the stress and scale of the event. This allowed us to work each day in joy and good spirits.

Numerous outings were organized for collectors, members of French and foreign cultural institutions, and the gallery owners' clients, at foundations, centers, or private homes. We had to guide these people as well as possible. Having all worked in various cultural institutes within the team, we were fully able to advise in the best possible way, and a real synergy developed among us.

Beyond the countless encounters with art world specialists, this event was very timely for rounding out my knowledge of contemporary and modern art, and also for understanding how a fair works.

This experience was intense and very enriching for my Bachelor in Cultural Communication studies because I learned a lot in a short time. I would be delighted to take part in other similar events!