Alexia Bocachard, IESA alumna

Alexia Bocachard, IESA alumna, completed a Master in Performing Arts Production and Financing at IESA.

She is now Account Manager Shows & Concerts at Cultur’In The City.

She looks back on her experience at IESA.

  • Which program did you take at IESA?

I took a Master in Performing Arts Production and Financing. I decided to do this master’s after a professional bachelor’s in cultural mediation; I wanted to be able to touch on every profession in the sector or at least grasp the issues. I chose this master’s for the opportunity to do it as a work-study program.

  • How did you find the IESA teaching staff?

Unfortunately, my master’s ran from 2019 to 2021, so most of my classes took place by videoconference. I therefore could not take full advantage of my professors' skills, and above all it is hard to hold students' attention online, unlike in-person classes. However, the teachers were able to adapt and let us benefit from their experience.

  • How are these classes important to you in your current job?

The classes gave me a lot of general knowledge and let me better understand my partners' issues. Indeed, I deal with administration, audience relations, communication, and even ticketing; so my classes let me adapt to the issues of each area.

  • What is your job now?

I am currently Account Manager Performances & Concerts at Cultur’In The City. Cultur’In The City makes cultural gift boxes; we are part of the Wonderbox Group. I work with theaters and concert venues to offer their programming to our customers. I had done my Master 2 work-study internship at Cultur’In The City; after this internship I was hired on a permanent contract as Production and Administration Officer at the Studio Théâtre de Stains, then last December I had the opportunity to rejoin the team and I seized it!

  • What did IESA bring you?

IESA brought me many encounters, notably with Farida Ouchani, which was a real friendship at first sight. She helped me land my first job, has always believed in me, and has always supported me in my projects. Other professors such as Catherine Ousset Delage, Lucas Fox, and Jacques Travail were both personal and professional encounters that brought me an enormous amount. The school also brought me opportunities for experience, such as the European Heritage Days or the Asia Now fair.