TRANS-DIGITAL: Transitions and Transformations of the “Arts and Culture” Sectors in Light of the Pandemic (2020-2021)
Symposium organized by IESA arts&culture and University of Chicago, Paris Center - Thursday, May 27, 9:30-17:15, in person/remote: 6 rue Thomas Mann.
Full program and registration: https://centerinparis.uchicago.edu/events/transdigital20210409
This symposium takes a constructive look at the impact of the Covid-19 pandemic on arts and culture professions. Professionals and academics are invited to present the alternatives, innovative projects, and metamorphoses in their own sectors, whether artistic, cultural, educational, or recreational. This review of recently proven practices and experiments raises in particular the question of the role of digital technology and its effectiveness: for whom? by whom? without whom? Which digital transformations or transitions prompted by the health crisis are currently taking hold in a lasting way because they are effective? Without downplaying the limitations of digital transitions, the speakers will take stock of the challenges met by artists and cultural institutions, and of how audiences have adapted. IESA arts&culture, whose mission is to train for careers in culture and the art market, is coordinating this initiative.
Trans-digital: Transitions and transformations of arts and culture in the age of a pandemic (2020-2021)
This one-day conference tackles the impact of Covid 19 on arts, cultural institutions, and venues. Guest speakers will present what kind of alternatives, innovative projects, and metamorphoses have taken place in their own field, whether artistic, cultural, educational, or recreational. Assessing recent practices and experiments that proved successful raises the question of the digital turn’s effectiveness: for whom? by whom? without whom? What successful digital transformations or transitions prompted by the pandemic are now becoming long-term phenomena? Without minimizing the limitations of digitalizing the arts world, presenters will reflect on the challenges that artists and cultural institutions confronted (and still do) and how audiences adapt(ed). The conference is hosted by the Paris center of the University of Chicago and coordinated by IESA arts&culture, a private institute of higher education that specializes in cultural communication and the management of the arts.
TRANS-DIGITAL (May 27, 2021): THE SYMPOSIUM PARTICIPANTS
Organization:
Pascale Rihouet: PhD in art history (Brown University / EHESS, 2008), qualified to supervise research, Pascale is a senior lecturer at the Rhode Island School of Design and, since March 2020, an enthusiastic adopter of remote classes on Zoom. Recently hired by IESA arts&culture to develop international partnerships, she is also a lecturer in sociocultural mediation there. Rihouet is the author of numerous publications on the intersections between art and ritual, from drinking customs to processions between the 15th and 18 th centuries.
Ada Badocchi: Originally from Milan and a student in the “Art Expertise and Trade” bachelor’s program at IESA, Ada has been an intern at Opera Gallery (rue du Faubourg St-Honoré, Paris) since September 2020. A gallery and press relations assistant at Michel Rein, rue de Turenne, Paris (October 2019-May 2020), she worked at the Salon International du Meuble during “Milan Design Week” in 2017 and 2018. For this symposium, she is laying out the PDF brochure and managing the “chat” to ensure audience contributions run smoothly on May 27.
SPEAKER BIOGRAPHIES (in alphabetical order)
Ekaterina Besson, doctor of business administration and management (University of Birmingham), is an associate professor at PSB (Paris School of Business), where she joined the “New Practices for Innovation and Creativity” (newPIC) laboratory. Her research covers creativity and innovative management, and the relationships between management and inter-organizational collaboration. She is the author and co-author of numerous scientific publications (see link). She is currently conducting a study on creativity and the consumption of information technologies. In particular, she is preparing an article with Phillip Cartwright on the effects of digital technology in dance and music during the 2020 pandemic.
A fan of innovations, whether cultural or technological, Yvan Boudillet supports the development of bridges between Creative Industries & Startups through the consulting firm TheLynk, which he founded at the end of 2016. With TheLynk he works notably on innovation topics in the performing arts, such as the recent publication of a white paper on livestreaming, as well as on the impact of data on the evolution of practices in music, as discussed in a published report as part of the European program Music Moves Europe. Yvan is also involved in developing ecosystems that foster open innovation at the European scale, like the NextStageChallenge initiative launched in spring 2020 as a collective response to the health crisis. A regular speaker at international conferences (SXSW, Wallifornia, Slush Music, Sonar+D, Midem, Music Inc. India, TheArts+, MIFA, 4YFN, Bush, Linecheck), Yvan also teaches at EMIC and Audencia.
Phillip A. Cartwright, PhD in economics (University of Illinois, 1982) and a graduate of Berklee College of Music (Boston), teaches as a professor of economics at PBS (Paris School of Business). Since 2019, he has also been a visiting researcher at the Centre for Performance Science of the Royal College of Music in London. He has held positions at University of Georgia, INSEAD (European Institute of Business Administration), Imperial College (London), and AUP (American University of Paris). He is the author of numerous articles on various issues. He is a marketing and promotion consultant for promising musicians from all backgrounds. He is a member of the following institutions: Recording Academy, Audio Engineering Society, International Music Business Research Association, and ASCAP (American Society of Composers, Authors, and Publishers).
Maya Chaarani holds an MSc. degree in International Marketing and Business Development from PSB Paris School of Business. Her primary research interests focus on mental health and well-being. Her thesis work related to the effects of social media marketing on mental and physical health and her work continues to emphasize the importance of raising general awareness issues concerning mental health and self-appreciation. In addition to her research, she teaches yoga and she has worked with children and young adults in Lebanon, helping them to develop their abilities of self-expression and well-being of the body and mind.
Hélène Charbonnier. First head of publications for the museums of the City of Strasbourg (2003 to 2006), then founder of Chan-ok publishing (taken over by Flammarion), Hélène was appointed Secretary General in 2010 of the Commission de liaison interprofessionnelle du livre (CLIL), which works on the data needed to describe and market print and digital books. A professor at Université Paris Nanterre (Book Professions-Industrial Systems and Communication Techniques) from 2009 to 2015, she then led the creation of Le Signe, Centre National du Graphisme, a public interest group founded by the City of Chaumont, the Grand Est region, and the Ministry of Culture (a collection of more than 45,000 posters). Head of publishing and transmedia at the public institution of the Palais de la découverte and the Cité des sciences et de l’industrie (Universcience), since 2020 she has directed digital at the public institution of the musée d’Orsay and musée de l’Orangerie (epmo). She is also an associate professor in the Strategies department of the Conservatoire national des arts et métiers (Cnam).
Maud Franca is deputy director in charge of digital and innovation for the Investments for the Future Program at Groupe Caisse des dépôts. In this role, she leads action programs supporting the development of the digital economy, notably in the cultural sector. She co-authored the “Digital Neighborhoods” report submitted to the government in June 2013, which gave rise to the French Tech government program. More broadly, she is involved in designing the societies of the future with a concern for responsibility, particularly environmental.
An attorney, Cyrielle Gauvin holds a Master 2 in Corporate Taxation (Université Paris-Dauphine) and a Master 2 in Art Market (Université Paris I Panthéon-Sorbonne). She began her professional career in the Tax and Art & Finance departments of Deloitte in Luxembourg. She then joined Christie’s in London, where she was a member of the Post-War and Contemporary Art department team, then of the Restitution department team (dedicated to the provenance of works). In October 2019, she joined the law firm Loyseau de Grandmaison, advising and litigating in the fields of intellectual property law, art market law, and business law. In addition, Cyrielle is in charge of communication and public relations for the Institut Art & Droit, a place for exchange, reflection, and study intended to facilitate exchanges among its members, who are legal professionals. She also volunteers with the association Barreau des Arts, which aims to facilitate access to law for precarious and/or emerging authors and performers.
Donatienne Hantin-Charbaut graduated from Audencia and Sciences Com. She began working in music at an independent record label, then, at the turn of the century, co-founded L’esprit Jazz, an association producing concerts and music events, notably organizing the Festival jazz à Saint-Germain-des-Prés Paris.
A mentor and board member at Article 1 since 2010, Donatienne serves creative projects with a strong social dimension. She has also been Performing Arts lead and a board member of the Club Culture et Management since 2018.
Today, Donatienne works with a team and artists whose high standards and openness go hand in hand with quality and sharing. In addition to co-directing the Festival Jazz à Saint-Germain-des-Prés Paris, she designs workshops with female and male musicians and conductors, intended for companies and individuals, to offer unique experiences of connecting with music. The 2020-2021 season saw the organization and her profession change completely in nature.
Elias Lecocq
Passionate about culture, education, and digital issues, Elias Lecocq is a consultant and founded Praxis & Culture Conseil. He works on audience development, organization, funding, and scoping of digital projects. He works with public and private players in the culture and education sectors (museums, performing arts organizations, universities, start-ups). In addition to his consulting activities, he teaches audience development in cultural venues at IESA Paris and is also a trainer for the Centre National de la Musique.
More details: https://www.praxisculture.com/
Thomas Micaletto is the co-founder of Troisième Rive, a digital agency specializing in the art market. He supports museums, galleries, fairs, and auction houses in their communication strategy toward collectors and opinion leaders: e-reputation, editorial strategy, website, social media. Founded in 2014, the Troisième Rive agency designs and deploys campaigns aimed at generating interest, curiosity, and desire in order to move from the virtual to the real. Troisième Rive has carried out about a hundred projects, some in collaboration with the market’s leading players (Drouot, Artcurial, La Biennale Paris). Alongside his consulting activities, Micaletto teaches digital communication at various schools (IESA, CELSA). In response to the second lockdown (November-December 2020), he offers a free session on developing “e-reputation” for art market professionals to encourage them to continue their activities online.
Antoine Roland first worked for 7 years in strategy consulting in the telecommunications and financial services sectors. Passionate about the digital transformations of the cultural sector, in 2012 he founded [CORRESPONDANCES DIGITALES], an agency dedicated to supporting museums and cultural players in their innovation and communication strategies. Alongside this activity, Antoine Roland teaches at IESA, CELSA, the École du Louvre, and Burgundy School of Business.
An engineer, Gabrielle Thierry has devoted herself since 2002 to painting and especially to the representation of music, work linked to synesthesia; she thus ranks among the artists of geometric abstraction. Her immersive exhibitions are most often paired with concerts and offer a unique aesthetic experience of the correspondence of the arts. Among her major works is the series “La Musicalité des Nymphéas” (The Musicality of the Water Lilies), created in front of Claude Monet’s original panels at the Musée de l’Orangerie and exhibited in 2017 at the Iris and Gerald Cantor Art Gallery in Worcester (Massachusetts, USA). Gabrielle has written extensively on the convergence of the arts and on her practice. She also co-founded “Les petits artistes de la Mémoire,” a drawing competition run by the French national education system since 2006. As president of the Association Renefer, she is preparing the catalogue raisonné of this French painter (1879-1957) after publishing the very first biography of him as scientific curator of the exhibition Renefer et la Seine (Musée de la Batellerie, Conflans-Ste-Honorine, Nov. 2020-June 2021). During the March 2020 lockdown, she launched the project #dessinetafenêtre / #sketchyourwindow, whose eponymous exhibition was held at the Musée des beaux-arts de Vannes in 2020 and 2021.
PROGRAM (abridged)
Museums, Art Market, Creation
9:35-10:20 am: Antoine Roland, Correspondances digitales; IESA lecturer in digital communication and digital mediation, and Hélène Charbonnier, director of digital at the musée d’Orsay and musée de l’Orangerie.
Was the Health Crisis a Catalyst for Digital Transformation in the Heritage Sector?
10:20-10:50 am: Thomas Micaletto, Troisième Rive, IESA lecturer in cultural communication and marketing.
Art Market & E-reputation: New Relationships of Influence, taught in cultural communication and marketing at IESA
Q&A (10 min)
Coffee break (11:00-11:15 am)
11:15 am: Cyrielle Gauvin, attorney, intellectual property and art market law.
The Digitization of Museums: What Are the Copyright Issues?
11:45 am: Gabrielle Thierry, painter, cognitive science and A.I. engineer
Creating and Exhibiting in the Midst of Lockdown, from Social Media to the Museum: The #dessinetafenetre Project
Q&A (10 min)
Lunch break (12:30-13:45)
Music and Performing Arts
13:45-14:35: Phillip Cartwright, professor of economics for IESA International and PSB, Ekaterina Besson, lecturer at PSB, innovative management
and Maya Chaarani, a PSB graduate, specialist in social media marketing and health.
Performing Arts at a Distance: Music and Dance Culture during COVID-19
Q&A (15 min / international students, IESA)
15:00-16:45: Elias Lecocq, Praxis & Culture, IESA lecturer in audience development, Donatienne Hantin, Festival jazz à St-Germain-des-Prés, Yvan Boudillet, TheLynk, digital and music expert, Olivier Haber, director of La Seine Musicale, Pascal Keyser, director of FXP Festival Experiences, the digital subsidiary of the Festival d’Avignon.
Livestreaming and Performing Arts: What Lessons Were Learned from Initiatives Implemented in 2020 During the Pandemic?
Q&A (10 min)
17:00-17:15: Maud Franca, Deputy Director of Mandates and Investments for the Future at Groupe Caisse des dépôts, member of the Selection Committee for IESA Incub’: Conclusion
