IESA arts&culture offers a Digital Communication and Web Marketing program built around 3 modules to develop innovative and dynamic communication for your cultural events.
For businesses and local governments alike, the web has become, in just a few years, an indispensable tool for developing innovative and dynamic communication, whether through a website, a blog, newsletters, social media, or even a web TV. Yet it is clear that few employees are trained in these new technologies, which can considerably enhance the brand image and reputation of an organization while facilitating the implementation of a genuine local-government communication strategy. This program is designed for them!
module 1: build and succeed in local-government communication: develop a territory’s image through the web
Wednesday, February 6 to Friday, February 8, 2013
module 2: launch your local TV channel, create and manage a web TV
Monday, February 11 to Wednesday, February 13, 2013
module 3: local-government community management
Thursday, February 21 and Friday, February 22, 2013