In this article, find the key information about the career of program buyer:
The duties of a program buyer
The program buyer must ensure the supply of international programs to feed the channel’s schedule. They must therefore keep an eye on all projects from international producers, audience performance, programming trends, and audience tastes. They must set a very large acquisitions budget, set the volumes of programs to buy by genre and the purchase prices per minute, determine the policies for acquiring programs' broadcast rights, and lead negotiations with distributors. They also take part in pre-purchase and co-production negotiations alongside the heads of Program Units.
What skills are required to become a program buyer?
Mastery of marketing issues is as fundamental as understanding cultures and trends; they must sniff out what will work; finally, they need a great sense of financial negotiation, perfect knowledge of the legal practices of foreign producers, to be multilingual, and to be aware of diplomatic and intercultural issues.
How to Become a Program Buyer?
To become a program buyer, IESA arts&culture offers its students:
- Master in Audiovisual and Film Production
Admission after 3 years of higher education
What Is the Field of Practice of a Program Buyer?
The program buyer is an employee of a television or radio channel, at executive level.
What Career Progression for a Program Buyer?
The buyer naturally becomes director of acquisitions, then of programs, or may branch off to the distributors' side.
What is the salary of a program buyer?
The program buyer starts their career at €3,000 per month.