In recent years, the fields of art, culture, and heritage have evolved considerably. These changes have encouraged the creation of new professions, including that of country promoter. Here is all the necessary information about this profession:
What Does a Country Promoter Do?
A country promoter is in charge of showcasing a heritage or a site. To do so, they use their knowledge of art history as well as their creativity. Their goal is notably to attract as many tourists as possible in order to develop their country’s economy. This professional often collaborates with various key players such as influencers, content creators, municipalities…
What are the missions of a country promoter?
To better understand the profession of a country promoter, here are the main missions assigned to them:
- Ensure the visibility of a heritage asset across different media;
- Ensure the promotion of a work using different means;
- Showcase a cultural venue (museum, château, library…);
- Ensure information flows properly to the public;
- Negotiate partnerships;
- Take part in organizing cultural events such as exhibitions;
The skills required to work as a country promoter
This profession proves promising, provided of course that you have all the skills and qualities needed to practice it. In terms of personal qualities, a country promoter must be organized and have a good team spirit. They must also show thoroughness, rigor and versatility. Over the course of their career, they will deal with different personalities. Having good interpersonal skills is therefore an asset.
In addition to personal qualities, a country promoter must have technical skills as well as several areas of knowledge. In particular, they will need to:
- Have knowledge of history;
- Master the overall administration of a cultural project, including administrative, contractual and financial management;
- Master the design and management of artistic and cultural projects;
- Speak English and other foreign languages.
The Work Environment of a Country Promoter
A country promoter most often works for a cultural organization. This could be a museum, a gallery, or even a castle. The State is the main recruiter for this profile. Nevertheless, several private organizations are now interested in the services of country promoters.
For several years now, some of these professionals have chosen to work as independents. They are ready to collaborate with a national clientele and are expanding their activities internationally. They offer their services to several organizations, making their daily work even richer.
How to Become a Country Promoter?
There is no specific program for entering the country promoter profession. However, graduates in art and culture or an equivalent track are favored by recruiters. They also require a Bac+5 at minimum. At IESA, those aiming for this profession can continue their studies with the Master (Bac+5) in Cultural Production and Financing. This program is for Bac+3 holders and leads to the level 7 title registered with the RNCP.
Registration for the admissions session can be done online on the institution’s official website.
Salary and career advancement for a country promoter
It is difficult to establish a salary scale for country promoters. Indeed, their pay depends mainly on the reputation of the organization that employs them and on the budget allocated to the project entrusted to them.
Career advancement for a country promoter
In terms of career prospects, this professional can hold various positions related to culture and the arts. For example, they can become an administrator of cultural organizations, production or distribution director, public relations officer, communications director…